deep ''factory'' dive by Aqua Creations and Michael Azulay

published in: Design By Costas Voyatzis, Nov 23rd 2008

On 8-9 November 2008 Designers' Saturday took place in Langenthal, Switzerland for the twelfth time. This biennial event has always aimed to provide an inspiration for top performance and Aqua Creations was selected by a jury to participate in the exhibition along with 57 other leading design companies. Aiming to provide an inspiration for top performance, Aqua Creations in collaboration with its Swiss distributor Sphinx Lichttechnik, chose to exhibit at Creation Baumann's warehouse.

Having the designs return to their place of origin- the factory –or as Le Corbusier envisioned "the birthplace of cultural renewal", an extraordinary and magnificent event took form. Given the dramatic, unconventional, and challenging exhibition space of an entryway and two 1.8 meters/ 5.9" wide, 40 meters / 131.23" long, and 25 meters/ 82" high aisles, Aqua Creations and renowned designer Michael Azulay were prompted to create a total environment that included movement, sound, and light, thus providing visitors with an unforgettable visit alluding to a deep sea dive.

The music, the movement, and the rich display of timeless Aqua favorites installed in the darkened corridors provided a view of the splendor, exoticism and delicate craftsmanship which stand at the core of Ayala Serfaty's designs.

WATCH the beautiful video of the exhibition, below:

Aqua Creations
 

 

 

sources:

Aqua Creations

  • friend
    Loukas Angelou, 2008-11-23 22:32:36

    I wasn't a big fun of the aqua creations, wasn't that sure that i would like to have one of their designs in my personal space...but after this video with an installation pleasing to the senses i have to say these objects within the right context exposed their qualities to the maximum. L

  • friend
    Mario RothenbΓΌhler, 2008-11-24 11:02:31

    designers saturday was GREAT ! here are my impressions http://www.facebook.com/album.php?aid=2008441&l=9c7e2&id=1335982650 /.mario'

  • friend
    fanatic, 2008-11-24 17:30:07

    Damm... tis ex'hibition just blew me away.. and so fasinating that you can see the ppl faces on video, say it all. "WOW!"

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