A Denim Based Concept Store

published in: Fashion By Costas Voyatzis, 02 December 2008

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24 November 2008 / "Tenue de Nîmes" store opening

Tenue de Nîmes opened a brand new Denim Inspired Boutique for both men and women right in the centre of Amsterdam. Manno Van Meurs & René Strolenberg, the owners of Tenue de Nîmes , trusted the aesthetics of talented graphic designer, art director and photographer, Joachim Baan who did the concept and the design of the store. The results are stunning and obvious from his pictures which are posted below.

Tenue de Nîmes represent a natural blend of carefully selected items which all shall embellish life. A raw, unprocessed, downtown shop with fashionable items from countries like Sweden, Japan, Denmark and The Netherlands. Although the store unites several unique items from vintage watches and glasses to photography and design, the shop has Denim as an initial concept. Everything between the walls of the denim boutique are interconnected and  have an underlying connection with the heritage of jeans.


© photo by Joachim Baan / Anothercompany

Heritage
Nîmes (France) is the place where denim has it’s origin. The French city is situated in the southern part of the French Provence, near Marseille. In the seventeenth century a fabric was developed there called ‘Serge de Nîmes’. It was a mix of wool and silk. The term denim has its roots in this fabric but has evolved to pure cotton in the United States. The term denim is derived from it’s geographical origin just like any other textile from that period of time. Denim was for years a solid, hardly wearable fabric, ideal for heavy duty.
Besides the origin of denim Nîmes has been a legendary city for it's exquisite fabrics and patterns. Inspiration for these special products came from the beautiful nature in the area's around the city. In the eighteenth century Nîmes became famous for its silk shawls which were, thanks to a new rail road, worn all over Europe. For Tenue de Nîmes this paradox, between the rawness of denim and the elegance of silk and patterns, became the basic principle of the store.

More information about  Tenue de Nîmes can be found here

Tenue de Nîmes - A Denim Based Concept Store
Elandsgracht 60
1016 TX Amsterdam

© photo by Joachim Baan / Anothercompany

© photo by Joachim Baan / Anothercompany

© photo by Joachim Baan / Anothercompany

© photo by Joachim Baan / Anothercompany

© photo by Joachim Baan / Anothercompany

© photo by Joachim Baan / Anothercompany

© photo by Joachim Baan / Anothercompany

sources:

Tenue de Nîmes , Joachim Baan / Anothercompany

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