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The Yatzer eye!

published in: Graphics By Marcia Argyriades, 18 September 2009

Fernando Tucunduva is a 29 years old designer and photographer, but also the designer of the Yatzer 2009/2010 advertisement!
 
Yatzer’s “eye” is an ad which will be published in several international magazines this season.  The concept is based on Yatzer’s eye for trends in architecture, design, fashion, the arts and many more! After all Yatzer (Costas Voyatzis) is a trend setter and has that eye for design!  So, if you look really close into Yatzer’s eye you will recognize many of the projects and objects which have been posted on Yatzer ever since it was launched.


The source of inspiration for the Yatzer 2009/2010 advertisement came from a notebook cover designed by Tucunduva, who we also widely admire for his exquisite project // Paulista ave. // chromo photos 35mm double exposure.

The "notebook" by Fernando Tucunduva

"Paulista.ave" by Fernando Tucunduva

ABOUT Fernando Tucunduva

Fernando Tucunduva graduated in São Paulo with a degree in Product Design.  He has been working with graphic design since 1997 and with photography since 2002.  He has lived and worked in Berlin as an illustrator for Coordinator Berlin, and he is currently located in São Paulo where he is occupied in graphic design and freelance fashion photography.  By the end of 2010 Tucunduva will have released his fashion photography book which is based on Hindu gods.  And, don’t you forget that he’s also the first designer who created the first Yatzer ad which will be running in several international magazines this season! Don’t you miss it!  Because *Design is to Share*

portfolio: http://www.behance.net/Adamsfast

sources:

Fernando Tucunduva

  • friend
    kat | 2009-09-18 22:00:49

    I like.... I... like. Like. Did I mention I like? Sorry. I meant I love. :)

  • friend
    discolata | 2009-09-19 13:18:20

    the all seeing eye;) luv luv luv luv it:)

  • friend
    martin | 2009-09-20 16:42:00

    very nice, though a bit too close to the unilever logo as well as the summer poster of babylon in istanbul to mention just a couple recent examples........your site is as always a treat!

  • friend
    yatzerina | 2009-09-21 09:11:43

    Yatzer could not have another advertising rather than this one that Fernando Tucunduva just presented to us..... It's not only about the EYE of YATZER that captures the worlds most beautiful, talented, inspiring, projects, designers, architects etc... This amazing ad can be also translated as a SUN. A SUN that shares its light with the universe!That's what Yatzer is all about....It's about the 'light' that exists in his work, the 'light' that through out his pages he 'shares' it with all of us... It's soooo Yatzer AD!!!!

  • friend
    rdekko | 2009-09-21 15:01:19

    Well Yatzer....nice eye you've got there!

  • friend
    dea | 2009-09-22 20:59:37

    love u so much! and love this notebook you made the cover too =]

  • friend
    Eduardo Baroni | 2009-09-23 14:39:34

    Very cool indeed

  • friend
    Sav graphics | 2009-10-12 09:24:13

    Great vector collections! Figures around circle look very magnification, i try draw same object on my wall:)

  • friend
    Philip | 2009-10-22 14:22:26

    Beautiful!

  • friend
    Carlos Torres | 2009-11-22 08:05:13

    A t-shirt would be awesome!!!!!

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