Melting Chocolate walls and ceilings at the Godiva store in Japan

published in: Interiors By Guest, 27 November 2009

Pin It

Image Courtesy of Wonderwall // photo by Kozo Takayama

Guest Contribution by Udit Lorraine Belkine

Godiva Chocolatier, one of the world's most elegant, hand-crafted chocolates creators, originated in Brussels Belgium in 1926 with Joseph Draps.  As time passed by, and the success of Godiva grew in Belgium, Draps sought to expand the company off to foreign horizons. The first Godiva boutique outside Belgium was opened in 1958 in Paris followed by openings in the United Kingdom, Germany, Italy and more. Expansion also continued into Asia when the first Godiva chocolates became available in Japan in the prestigious Nihonbashi Mitsukoshi Department Store in central Tokyo in 1972.

Image Courtesy of Wonderwall // photo by Kozo Takayama

Nowadays, the Belgian chocolatier owns and operates more than 450 boutiques and shops worldwide from New York to Paris to Tokyo. In the summer of 2005, as part of Godiva’s worldwide store image revival, the company began their re-branding of all eighty shops in Japan. In addition, Godiva introduced the sales of drinks and freshly dipped chocolates in its major stores in Japan.  As part of that, the brand introduced not long ago the latest addition to its expansion with the shop ‘Chocoiste’ in the popular and fashionable Harajuku district in Tokyo//Japan.

Image Courtesy of Wonderwall // photo by Kozo Takayama

In order to break the generally rather conservatively designed Godiva shops, Wonderwall, the famous Japanese based interior design firm, decided to introduce a new fresh and playful design. The delicious new concept shop is simulating melting chocolate that is dripping from the ceilings and running down the walls, creating a cartoon-like sense to the interior. With that idea in mind, the shop features humorous and fun designs with literally melting chocolate where the shop’s visitors would wish for it to be real chocolate and eat it off the walls and ceilings. 

Image Courtesy of Wonderwall // photo by Kozo Takayama

Even though the shop keeps a primarily classical interior, the biggest attraction  is without a doubt the second-floor ceiling, which looks as if it's dripping with chocolate. The entire Godiva shop, that aims to become the new chocoholic Mecca, is open to the street, so passers-by can easily stare at the hip interior design and the customers enjoying their time.

Image Courtesy of Wonderwall // photo by Kozo Takayama

Wonderwall design firm was founded by Masamichi Katayama in 2000. Katayama's interest in design has always been broad, respecting conventional and traditional aspects of architecture while believing in breaking boundaries. As a "total concept" designer, Katayama's firm is best known for retail design, but has extensively built a wide range of pursuits in design including architectural direction, and product design as well. His work has expanded to Japan, Hong Kong, China, Russia, France, England and the United States. In 2007, Katayama was honored as 'Interior Design Firm-of- the-Year' by The Great Indoors Award, a biennial international interior design award event.

Image Courtesy of Wonderwall // photo by Kozo Takayama

Image Courtesy of Wonderwall // photo by Kozo Takayama

sources:

Wonderwall, Godiva Chocolatier , Coolboom

  • friend
    naomi | 2009-11-27 19:28:28

    beautiful and interesting

  • friend
    young | 2009-12-02 14:14:55

    wow - love the concept. products & interior match perfectly.

  • friend
    beta | 2010-01-31 12:02:40

    nice but were are the choclates showed?

  • friend
    reet | 2010-09-15 16:11:13

    very nice n sweet...also

  • friend
    DDekor | 2011-01-20 22:31:17

    Very cool, I love you choclates

  • friend
    Alex Cavity | 2011-12-20 05:41:58

    The chocolate melting from the ceiling and walls almost makes me want to lick the wall. The décor makes the place extremely classy, and would appeal to the working class people on top of people who are just fans of the chocolate.

  • friend
    Ylambat | 2013-11-27 17:35:26

    Where can I have that done?

Your message is awaiting moderation. Thank you. - {x}

Leave a comment

Make sure you enter the * required information where indicated. Please also rate the article as it will help us decide future content and posts. Comments are moderated. Please no link dropping, no keywords or domains as names; do not spam, and do not advertise!