In a perfect world...

In a perfect world... Ilona Rius
photo by Hanna Andersson, Linn Mork och David Wickström

Exhibition in PUB Department Store, January 28th–February 7th
Beckmans College of Design
press release ///

The final year students in Fashion and Advertising and Graphic Design at Beckmans College of Design begin the last term of their bachelor’s programmes with an exhibition in PUB Department Store in Stockholm. The exhibition takes place between the 28th of January to the 7th of February, coinciding with Fashion Week by Berns. The exhibition is an initiative of Beckmans College of Design in collaboration with the PUB Department Store  that Paul U Bergström founded in 1882. For PUB, the project is a way to support and encourage young Swedish designers and communicators. PUB is a department store that takes fashion seriously, and truly adds something that can not be found anywhere else in the Swedish fashion business.

In a perfect world... Klara Sjons Nilsson
photo by Carl Kleiner

Twelve fashion students present visionary collections of 3 outfits, each with an ambition to add something to the fashion system. What would we change if we could? What if fashion were different? Each student has been given the chance to make their personal statement, and creative freedom to explore his or her personal relationship to the current norms of the fashion world. The result is as diverse and of as high standard that can be expected from Sweden’s most respected fashion degree. Fifteen students in Advertising and Graphic Design have worked on issues related to how fashion is communicated They have also created the concept and strategic platform of the exhibition and created fashion films to visualize the concepts of the fashion students. The shared result consists of 12 collections, 12 fashion films and 12 statements starting with “In a perfect world”.

In a perfect world... Jonna Sjögren
photo by Simon Larsson

28th of January – 7th of February
Course Directors: Lena Kvarnström, Department of Fashion, and Annika Berner, Department of Advertising and Graphic Design.
Teachers/tutors: Tomas Rajnai, curator, Anton Grahnström, art director, Henrik Hallgren, film director, Göran Sundberg, fashion designer, Mathilda Tham, professor fashion design. Maria Ben Saad, senior lecturer fashion communication, Sarah Törnqvist, lecturer, fashion design, Marie-Louise Nordin, senior lecture, textile and print design, Sanna Kvist, fashion design and draping techniques, Lisbeth Stålborg, tailoring
Fashion students: Azade Habibnia, Carina Sahlin, Disa Treutiger, Emilie Steele, Erik Annerborn, Fanny Ollas, Heidi Nilausen, Jonna Sjögren, Klara Sjons Nilsson, Maria Melinder, Ilona Ruis, Matilda Sandström
Advertising and Graphic Design students: Andreas Lewandowski, Christian Kian Zubicky, David Wickström, Elena Becker, Fanny Andersson, John Falk Rodén, Kalle Hagman, Linn Mork, Lisa Nyman, Martin Wågnert, Petter Prinz, Philippe Tempelman, Samuel Nilsson, Simon Strååt Dahlgren

In a perfect world... Maria Melinder
photo by Niklas Johansson

The exhibition will also be available in digital format at www.beckmans.se/inaperfectworld from the 28th of January.