Freddy Carabott, poster for Olympic Cruises, 1969
Freddy Carabott,poster for the Greek National Tourist organization, 1963
Michalis Katzourakis, poster for Epidavros Festival, 1965
from a brochure
art direction: Michalis Katzourakis - Yiannis Angelopoulos
Design: Agni Katzouraki
Photographer: Elli Kanavou
Michalis Katzourakis, tourist map covers for Mobil Oil Co, 1967
Michalis Katzourakis, corporate tredemark for the National Bank of Greece
Freddy Carabott, logotypes for HBH producers of soft drinks, 1969
magazine advertisment
Design Routes
Freddy Carabott and Agni and Michalis Katzourakis entered the field of visual communication at the end of the nineteen fifties, marking the point when design was transformed from an empirical condition to its complete development into a new art form.
In October 1962 they established “K+K – Athens Publicity Centre” with their partners D. Tsopelas and P. Kanavos. Agni Katzouraki, the soul of the practice’s artistic department, played “godmother” and provided this integrated name.
Their posters, logos and adverts changed the landscape entirely. They imposed a new language on advertising: minimalist, fresh, yet at the same time authentically Greek, often including indirect references to antiquity, Byzantine tradition and folk art, and always with touches of humour. They shaped an internationally-recognisable image of what it meant to be Greek and became ambassadors of an attractive, modern “Greek style”.
The exhibition will include representative samples of both individual works by Freddy Carabott, Agni and Michalis Katzourakis, and their collective work for “K+K – Athens Publicity Centre”, in an attempt to record their creative and artistic contribution to Greek graphic design. This is an initiative by Dimitris Th. Arvanitis, designer and member of the Alliance Graphique Internationale (AGI), who also edited the book that accompanies the exhibition.
location
Benaki Museum 138 Pireos street
Hellenic Ministry of Tourism-Greek National Tourism Organisation | National Bank of Greece | OTE S.A. (Hellenic Telecommunications Organization) | Μetal Constructions of Greece SA (METKA) | MICHALIS ORFANOS S.A. | NIKOS SDRALIS
Communication Sponsor
KATHIMERINI Newspaper | LIFO Newspaper | KOSMOS 93.6 FM
(collective work)
Design Routes: Freddie Carabott - Michalis & Agni Katzourakis
Benaki Museum, Hellenic Literature Historical Archive (E.L.I.A.)
Publication Year: 2008
art direction by Dimitris Arvanitis
(multilingual: Greek / English)
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