Archeology of the Future:20 Years of Trend Forecasting with Li Edelkoort

published in: Exhibitions, Photography By Yatzer, 12 January 2009

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photo ©  Thomas Straub

22 January - 8 March 2009 (PARIS)

The Insitut Néerlandais in Paris is proud to announce an important upcoming exhibition on the trends that shape our lives.

Archeology of the Future:20 Years of Trend Forecasting with Li Edelkoort will be the first exhibition to identify and analyze today’s most influential lifestyle trends–as seen through the eyes of the world’s leading trend forecaster,Li Edelkoort. This will also be the first exhibition to explore trend forecasting as a profession,and the first retrospective dedicated to Edelkoort’s body of work.
Archeology of the Future will demonstrate that trends are not passing fads, but rather long-term phenomena that shape every aspect of our lives from the food we eat to the color of our clothes.On display will be more than 100 elements, a variety of design, fashion and photography from around the world.Also on display will be a wealth of images and other audio-visual materials from Edelkoort’s archive.

Li Edelkoort 's portrait by Dmon Prunner

Li Edelkoort is one of the world’s most renowned trend forecasters. In 2003 TIME Magazine named her one of the world’s 25 Most Influential People in Fashion, and in 2004 she was listed in Icon as one of the 21 Most Important People in Design. In 2008, she was awarded the Chevalier des Arts et des Lettres by the French Ministry of Culture, an Honorary Doctorate of Art from Nottingham Trent University and France’s prestigious Designers Days Jury Prize for her work in fashion and design. Born in Holland in 1950, she began trend forecasting in Paris in 1975. Since then, she has pioneered forecasting as a profession, from creating innovative trend forums for Première Vision to long-ranging lifestyle analyses for the world’s leading brands.Edelkoort’s magazines,View on Colour and Bloom, have been enormously influential,as has her work at the Design Academy Eindhoven.Today Edelkoort provides trend analyses and consulting services to major international companies in a wide range of sectors, from fashion and footwear to cosmetics and cars, from food and flowers to bricks and paper. Decrypting the links between art,fashion,design and consumer culture,Edelkoort studies and advances the concepts, colors, and materials which will be important two or more years hence, because “there is no creation without advance knowledge, and without design, a product cannot exist.

photo © Michael Baumgarten


” Archeology of the Future will be divided into seven sections, organized by juxtaposed trends. The fourteen trends are a selection of the key lifestyle movements of the last twenty years, bridging the two centuries from 1990 to 2010:

Body | Soul
Global | Local
Flora | Fauna
Urban | Rural
Armour | Amour
Abstraction | Narration
Nihilism | Hedonism

There will also be a special forecasting atelier which will explore Li herself – the mind behind a multitude of ideas.This section will defy the mysticism surrounding Edelkoort’s craft to explain the science behind trend forecasting and the power of color.
To commemorate the exhibition, a full-color catalogue will be published featuring the inspirational photography that has become a hallmark of Edelkoort’s work, together with essays by Edelkoort and other fashion and design authorities.
Edelkoort will also present a special trend symposium and trend workshops during the exhibition to highlight the far-reaching influence of trends and attempt to decipher trends in collaboration with people from the public.

photo © Michael Baumgarten

photo © Michael Baumgarten


The Insitut Néerlandais in Paris , Li Edelkoort

  • friend
    Chris | 2009-01-13 09:11:34

    This made no sense whatsoever. Someone care to actually explain what this is about?

  • friend
    MISCHA*Z | 2009-03-05 18:07:23

    I agree- maybe a little bit more text is needed to get the idea od 'Archeology of the Future" and maybe a slide show for the photos?

  • friend
    marcel van doorn | 2009-10-25 15:11:53

    i have assisted at most of these shots and i am sorry to say but the credits of at least 2 of the pics where Michael Baumgarten is credited are wrong. the first one is from Thomas Straub and the second by Dmon Prunner....

  • friend
    Heidi Vass Tirjan | 2012-02-09 17:53:39

    Li is the real deal! I had the opportunity to work with her at Milliken and company where I was a textile designer and fabric/color forecaster. The highlight of my trips to Europe were the visits to Li's office in Paris! For those of us in the color/trend forecasting and design business, Li really just gave us enough information on the tend so we all went back to our offices to make them "our own". I wish I could go see this exhibition in Paris! I do hope it makes its way to NYC!

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