Food has now become something quite complex. At its essence, it was considered an element for survival and was portrayed as something that must be hunted and prepared to make it through another day. We all know that this perception is still prevalent in many countries and cultures. But in our contemporary society, food has become a cultural mirror. In it, we see a reflection of our spirit, character and lifestyle. We define ourselves through the gastronomic experiences we participate in, alone or with the company of friends.
As we chow down our next meal, let's think not only of its qualities to our survival but perhaps its source as inspiration. EAT! Design with Food is a book designed by EIGA, a Hamburg-based design office, and published by NBVD, celebrating design and art concerning what is edible. It is a compilation of 54 artists, designers and architects serving us inspirational food, not via their molecular gastronomy techniques but for their visual and creative ways of inspiring each one of us.
The book is filled with all sorts of culinary art installations and happenings, smart products, special food photography, brand design and graphics, all to do with food culture. We take pride on what we eat and the restaurants we visit. The foods we consume come from all across the globe and go through a tremendous process of preparation and consumption. Although not all of them should be consumed, the aforementioned portray a delicate touch from a creative point of view. Food culture is at its highest point in history and creative professionals from across the globe are continuously experimenting with food in new and inventive ways.
In its 6th edition in the EIGA trend diary series, we celebrate food. Following the trend in the much appreciated and multiple-awarded issues from the EIGA trend research series – DesignerHeads (2007), DesignerTreasures (2008), DesignerTravels (2009), Think Green! Design To Save The World (2010), Play! Design For Kids (2011) – an individually designed, experimental typography also plays a central role in this project.
Title: EAT! Design with Food
Editors: EIGA Design, Henning Otto, Elisabeth Plass
Publisher: NBVD // Norman Beckmann Verlag & Design
Content: 124 pages
Format: 185 × 155 mm
Processing: laser-engraved cover, wire-o-binding
Text: german / english
Price: 17,00 EUR incl. tax, excl. shipping costs