EVIL EYE protection by Sebastian Bergne for GAIA&GINO

published in: Design By Costas Voyatzis, 01 September 2010

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Image Courtesy of Gaia&Gino

SWAROVSKI ELEMENTS at Work” is a project which discovers new and surprising ways to use SWAROVSKI crystals in industrial design that will be commercially produced and retailed around the world. Within the context of this project, Gaia&Gino, Istanbul based award winning luxury interior accessories brand, has already created two collections which were presented during Salone del Mobile in April 2010 and at the NYC Swarovski showroom during ICFF in May 2010. The PUZZLE chinese puzzle/paper weight by Nendo, a product revealing the single Swarovski crystal hidden among the crystal cubes as the user explores playing with it which will be in the standard product range of GAIA&GINO and Yatzer's favorite EYE tabletop collection.

Image Courtesy of Gaia&Gino

A unique collaboration between GAIA&GINO, London-based designer Sebastian Bergne and Swarovski Elements. GAIA&GINO is the first company using the new “Crystal Rocks” product of SWAROVSKI ELEMENTS in the world. London-based designer Sebastian Bergne was inspired by a visit to the Iznik factories in Turkey and he turned to quartz ceramics for this project to introduce a range of bowls and vases. Bergne has, however, applied his usual rigor and created pared-down designs incorporating the “Nazar” charm that traditionally protects the owner from the evil eye or bad luck. In this collection, GAIA&GINO used Turkish heritages both in material and concept. The “Iznik quartz ceramics” –a material with a thousand year old tradition- is reinterpreted by Bergne in a very Turkish concept “evil eye” and universalized for the first time in a contemporary design object. “Iznik work and the Nazar symbol are really important in Turkish culture, so both struck a chord. The EYE collection will be produced in a “limited edition of 250 pieces” for large units and as a “limited edition of 300 pieces” for small ones, each numbered from 1-250/300.

Image Courtesy of Gaia&Gino

At this point we should mention that Mediterranean cultures and many others around the world believe in the concept of the "evil eye", a look that is superstitiously believed to be able to cause bad luck for the person at whom it is directed for reasons of envy or dislike. To avoid the evil eye, many people wear a "nazar" (Turkish: nazar boncuğu or nazarlık), a talisman which can be found in or on houses and vehicles or worn as beads. In our case due to Yatzer's relaunch we needed a protection for our new HOME to avoid the evil eye and that's why we've decided to start the new season with Sebastian Bergne's "Evil eye" collection for GAIA&GINO!

Image Courtesy of Gaia&Gino

"The eye motif is slightly surreal when applied to these products. I’ve moved a long way out of my comfort zone here, working with decoration... I used a new SWAROVSKI ELEMENTS product called Crystal Rocks (Large double-pointed Chatons applied by heat to a synthetic carrier material) for the pupil of the eye. It looks and feels organic and rough, like it’s been grown not made. It’s less jewel-like than a single crystal and will, I hope, create a strong focal point." Sebastian Bergne

Image Courtesy of Gaia&Gino

“Sebastian had been on my wish list for a while – his language is completely consistent with that of GAIA&GINO. The combination of technology with craftsmanship and some storytelling is perfect. Iznik quartz is a unique type of ceramic, fired at very high temperatures and extremely durable (lasting 1000 years). He fell in love with the technique and the colours you could achieve. The result is an extraordinary combination of Turkish history and contemporary design.” Gaye Cevikel, founder of GAIA&GINO

Image Courtesy of Gaia&Gino

sources:

GAIA&GINO, Sebastian Bergne, Swarovski Elements

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About Sebastian Bergne

Born in Tehran in 1966, the industrial designer Sebastian Bergne led a nomadic childhood. Traveling widely from the Middle East to Asia and the Mediterranean, his family life exposed him to an array of different cultures. Today, as a designer of international and critical acclaim, Bergne continues to transcend borders working internationally with renowned manufacturers, organizations and galleries on a range of projects primarily in food orientated design, consumer products, objects and furniture.Characterised more by an approach than a formal signature, Bergne’s work is innovative but familiar, finding the extraordinary in the humble with wit and deft precision. It is work that is devoted to detail and the expression of truth.
After graduating with distinction from the Royal College of Art (London), he established his London studio in 1990 and a second in Bologna (Italy) between 2000 and 2007. In this time, Sebastian Bergne has worked with a wide variety of clients from around the world including Authentics, DeBeers, Driade, Epson, Sassoon, Tefal, and MUJI.
His work has been widely published, exhibited and included in permanent collections including those of the Museum of Modern Art (New York) and the Design Museum (London) and honoured with numerous international design awards.Sebastian Bergne continues to contribute to graduate and postgraduate design education in respected instituitions worldwide, including his alma maters the Central School of Art and Design (London) and the Royal College of Art where he is currently visiting professor.

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TAGS: Tableware
  • friend
    yatzerina | 2010-09-02 21:55:06

    I Love you... Its so beautiful... Ancient Greeks used to place the "EYE" at their ships, as protection on their battles....!!! We wish that Yatzer will have all the protection, cause this trip that just started will be very long & full of beautiful surprises.... !!!! The Limit Is Beyond the Sky.... WE HEART YATZER !!!!

  • friend
    darren | 2010-09-03 03:36:03

    this is old news.. but welcome back yatzer!

  • friend
    Sara | 2010-09-03 15:35:07

    very beautiful design , impressive.

  • friend
    Anna Lopez | 2014-05-14 16:59:39

    all of these are a work of so much beauty i would love to have all. i started wearing and collecting a few pieces after a evil presence came to me. God is my first savior but there is alot of evil. i never leave my house without wearing my evil eye bracelet.

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