Furniture From Greece at IMM Cologne 2012

published in: Design By Marcia Argyriades, 05 January 2012

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Morphos | Furniture From Greece

Despite the economic recession which is a proven and well publicized fact, in Greece, people, companies and brands are on the lookout for new, creative ways to stand out, stand tall and recover from the shock of the crisis. Culturally, there is a lot of stuff going on – art, music, and theater and of course design are all very powerful communication tools among the nations. ''So, let’s talk in terms of design…. Furniture From Greece: It all sounds design to me!''
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With the support of the German-Greek Chamber of Industry and Commerce and within the scope of the team effort ''Furniture From Greece,'' six major established Greek furniture companies will showcase (for the first time) their furniture designs at IMM Cologne – Living Interiors this year. The international furniture and decoration fair IMM Cologne is one of the most prestigious international furniture fairs as well as a central meeting place for exhibitors and decision-makers from all the world's important markets and will be held from Monday, January 16th – 22nd, 2012.  Established and well-reputed furniture companies such as Candia Strom, Corpus, De-Code, Elite Strom, Lattas and Morphos are facing the challenge of the economic crisis with a defiant ''YES'' and joining their forces under the communication brand ''Furniture From Greece'' in an attempt to introduce Greek Furniture to European and worldwide markets.

Candia Strom | Furniture From Greece

Candia Strom | Furniture From Greece

History has proved that in periods of recession, important opportunities and ventures are fashioned; therefore Furniture From Greece, as a brand, constitutes the first team effort on behalf of the country, in order to prove that Greece is still a promising country which has many things to offer. Internationally awarded Greek industrial designers have been assigned, by the companies, to create products that are ''distinguished for their design, excellent materials and authenticity where they intend to combine tradition with an innovative element and in this way form the so-called Greek Furniture.'' Their aim is to create international standard products and through their work, consolidate their position not only in Europe, bur globally. Moreover, through this venture, the brands aim at becoming widely known so as to reach a point where they are universally recognized and distinguished.

To get to know more about the companies and their products make sure that you stop by the Hall 5.2 of IMM Cologne and let them speak design to you!

Candia Strom | Furniture From Greece

Morphos | Furniture From Greece

Lattas | Furniture From Greece

Corpus | Furniture From Greece

De-Code | Furniture From Greece

Elite Strom | Furniture From Greece

De-Code | Furniture From Greece

sources:

FURNITURE FROM GREECE

  • friend
    Frank | 2012-01-10 11:50:36

    Sehr toll. Schlicht, modern, aber trotzdem irgendwie zeitlos. Gefällt mir sehr gut!

  • friend
    panos | 2012-01-10 17:25:38

    At least there are people who try to create good things out of this messed up reality that there is in Greece. Congratulations to all the people that made this happen. Lets hope more companies will join in for the next design fairs..

  • friend
    Richard J Woods | 2012-02-27 05:19:49

    Wow just from looking at the photos, I am pretty impressed by some of the furniture that Furniture from Greece has come up with. They might not look as mainstream, but these furniture look solid and have great design. I am so glad I could see them online instead of having to head to the IMM.

  • friend
    Shawn | 2012-08-03 07:34:18

    The economic recession is painful for everyone, but at least it forces furniture makers to be more creative with the way they design and market their products. Creativity can be forced upon due to competition, and we as consumers can stand to benefit from this. From using better and cheaper materials to furniture with dual purposes, the selection is endless.

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