Jaime Hayon & Nienke Klunderas

published in: Design By Costas Voyatzis, 27 July 2008

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Serious Fun for Bernhardt Design
The ongoing artistic and creative collaboration between Jaime Hayon and Nienke Klunder has been the fuel behind many of Hayon's most celebrated projects. Serious Fun is the first design collection co-created by them as equal partners. This textile collection for Berhardt Design aims to bring a fresh and exciting input to the fabric world. We started to create funny fresh patterns, and using colour combinations which were just a bit more daring. Colour was the key, Basta with the browns, greys, green greys, blue greys and beiges! Serious Fun is a balanced presentation of fabric designs that we would want to enjoy: good for the heart and appropriate for the mind. Collections: Bubbles, ZigZag, Romboid and Scribble

Serious Fun - Textile Collection
  Spanish design star and artist Jaime Hayon teams up with Dutch photographer Nienke Klunder to bring a bold and playful twist to American textiles in the form of Serious Fun. Hayon has been internationally celebrated for his creations for Camper, Baccarat, Swarovski, Moooi and Lladro, and the work of Klunder has been exhibited worldwide. Surprisingly, their work for Bernhardt Textiles represents their debut with an American company. The ongoing artistic and creative collaboration between Hayon and Klunder has been the fuel behind many of Hayon's most celebrated projects. Serious Fun is the first design collection co-created as equal partners.
  The play on words captured in the collection name “Serious Fun” served as their guiding criteria, as they approached creating fabrics for the American market. The objective was to design patterns that were playful and fun, while at the same time could be taken seriously and withstand the test of time. "We wanted to create a perfect mixture between the seriousness of Bernhardt Textiles and the more challenging and louder artistic character that is our focus. We felt we could incorporate some colorful, happy and fresh ideas into the existing collection, but at the same time keep the designs classic in a way, so they would fit in anywhere,” states Hayon. Regarding their approach Klunder says, “We started to create funny fresh patterns, and use color combinations which were just a bit more daring. Color was the key: basta with the browns, green greys, blue greys and beiges. We used reds, greens, blues and teals, as vivid as the weaving technique would allow, and they became our messengers to transmit vitality without being distracting or too loud.”
  The results of their efforts are 33 different color combinations, divided among four distinct patterns. The pattern names reflect the collection concept: serious in the manner that they are descriptive of the designs, but at the same time, short and playful. The self described patterns are Bubbles, Zigzag, Rhomboid and the design that is most reflective of Hayon’s artistic sketches, the aptly titled Scribble. The color combinations range from understated neutrals to vibrant reds and teals, which will allow them to appeal to a large spectrum of hospitality, corporate and residential customers.
  “Serious Fun is a balanced presentation of fabric designs that we would want to enjoy: good for the heart and appropriate for the mind,” says Klunder. “I think it is definitely time for Americans to have some serious fun,” concludes Hayon.

sources:

Hayon Studio , Bernhardt Design

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About Jaime Hayón

Jaime Hayón Spanish artist-designer Jaime Hayon was born in Madrid in 1974. As a teenager, he submerged himself in skateboard culture and graffiti art, the foundation of the detailed, bold-yet-whimsical imagery so imminent in his work today. After studying industrial design in Madrid and Paris he joined Fabrica in 1997, the Benetton-funded design and communication academy, working closely with the legendary image-maker and agitator Oliverio Toscani. In a short time he was promoted from student to head of their Design Department, where he oversaw projects ranging from shop, restaurant and exhibition conception and design to graphics. Eight years later, Jaime broke out on his own, first with collections of designer toys, ceramics and furniture, followed by interior design and installation. His singular vision was first fully exposed in ‘Mediterranean Digital Baroque’ at London’s David Gill Gallery, an exciting mise en scène, largely executed in ceramic, followed by ‘Mon Cirque’, which traveled to Frankfurt, Barcelona, Paris and Kuala Lumpur. These collections put Jaime at the forefront a new wave of creators that blurred the lines between art, decoration and design and a renaissance in finely-crafted, intricate objects within the context of contemporary design culture.

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