PAPERSELF eyelashes

published in: Fashion By Lauren Del Vecchio, 17 November 2010

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Image Courtesy of PAPERSELF

Deers. Butterflies. Peonies. Peach Blossoms.  Would you believe me if I said there is a way for you to wear them on your eyes?  Enter PAPERSELF, the London based brand leading a “paper revolution.”

In an effort to shine a new light on the ancient material, PAPERSELF explores ways in which paper can be used in both the ordinary and extraordinary in the name of “eco-conscious living.” Their most recent endeavor would fall into the latter category, bringing delicate paper designs to the eyelids. PAPERSELF has created a line of paper eyelashes showing the sexy, playful, and evocative sides of the material, “PAPERSELF looks to the future, seeking out new talent, transcending traditions, and promoting the perception of paper through new eyes.”

Image Courtesy of PAPERSELF

The line of paper eyelashes draws inspiration from Chinese paper cutting.  The designs are exquisitely crafted and all styles are inspired by a symbolic meaning that is rooted in Chinese culture: horses are symbols of success, peonies for happiness and good fortune, and peach blossoms symbolize love and romance.  You can also choose from the additional designs called peacock, deer & butterfly, and clown. There are also two looks to choose from, lashes that run the entire length of the eye lid, or smaller versions that are only used in the corners of the eyes.  

 

Image Courtesy of PAPERSELF

Image Courtesy of PAPERSELF

The peacock is a favorite.  Bringing fantasy and glamour, the head of the peacock sits in the center of the lid as its plumes stretch across the arch of the eye.  The horse may be the most intricate design, bringing a more dark and mysterious look, whereas the clown can be playful and innocent. Deer & butterfly is simply magical.  There is a common saying that “the eyes are the window to the soul.” Often the front lines of expression, eyes have been the subject of many a poem, painting, song, and photograph for ages.  In a time where it is common to groom your eyebrows and lengthen your lashes with mascara or accentuate with eyeliner, the PAPERSELF lashes seem to take a natural evolution in the age-old love affair with the human eye.  

Image Courtesy of PAPERSELF

2010 brought international attention to PAPERSELF when the brand was presented with the Norman Copenhagen Best Product award by Pulse.  It seems that their mission in the “innovative exploration of paper for contemporary product design” is off to a successful start.

The only real voyage of discovery consists not in seeking new landscapes but in having new eyes”  Marcel Proust

Image Courtesy of PAPERSELF

Image Courtesy of PAPERSELF

sources:

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