Pattern Diary

published in: Design By Marcia Argyriades, 17 May 2011

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photo © Renée Rossouw
Pattern Diary - Renée Rossouw // Collaboration with Bosa Ceramiche, Italy, Directed By Jaime Hayon & Matteo Zorzenoni

At first glance I thought WOW!  Jaime Hayon did it again!  At a second glance I clearly noticed that although the form was very Hayon-like, there was something about the graphics of this composition which made it very unique and very different from what we know.  The truth is that the Pattern Diary collection is the result of a yearlong investigation into identity, patterns, still life’s and compositions, explored only in Red and Blue as a thesis project by Cape Town-based designer Renée Rossouw at the Madrid based European Design Labs.
 

photo © Renée Rossouw
Pattern Diary - Renée Rossouw // Collaboration with Bosa Ceramiche, Italy, Directed By Jaime Hayon & Matteo Zorzenoni

photo © Renée Rossouw
Pattern Diary - Renée Rossouw // Collaboration with Bosa Ceramiche, Italy, Directed By Jaime Hayon & Matteo Zorzenoni

photo © Renée Rossouw
Pattern Diary - Renée Rossouw // Collaboration with Bosa Ceramiche, Italy, Directed By Jaime Hayon & Matteo Zorzenoni

With the application of only red and blue pens, Rossouw sketched audacious patterns to create a graphic and visual language on the pieces.  She has produced beautiful ceramics, each is unique but they sit beautifully together as a collection. Rossouw’s journey concerning this project began in 2010, when she visited various design fairs as to enhance the extracurricular activities of her studies and broaden the knowledge attained at the European Design Labs. In every city that Rossouw visited she sketched abstract maps of urban spaces, buildings and fixtures such as windows and tiles.
 

photo © Renée Rossouw
Pattern Diary - Renée Rossouw // Collaboration with Bosa Ceramiche, Italy, Directed By Jaime Hayon & Matteo Zorzenoni

photo © Renée Rossouw
Pattern Diary - Renée Rossouw // Collaboration with Bosa Ceramiche, Italy, Directed By Jaime Hayon & Matteo Zorzenoni

photo © Renée Rossouw
Pattern Diary - Renée Rossouw // Collaboration with Bosa Ceramiche, Italy, Directed By Jaime Hayon & Matteo Zorzenoni

Each Pattern represents an abstract diary entry; the collection works as a whole, and each piece can be sold individually. In a room, whether the pieces are placed together as a still-life or dispersed, the bold graphic patterns create a graphic and visual language that fills the space.  The patterns correlate to each other, as if in a graphic discourse; the red and blue nonfigurative pen sketches were the motivation and the stimulation of the Pattern Diary ceramics collection.

The project was in collaboration with Bosa Ceramiche, Italy, directed by Jaime Hayon and Matteo Zorzenoni

photo © Renée Rossouw
Pattern Diary - Renée Rossouw // Collaboration with Bosa Ceramiche, Italy, Directed By Jaime Hayon & Matteo Zorzenoni

photo © Renée Rossouw
Pattern Diary - Renée Rossouw // Collaboration with Bosa Ceramiche, Italy, Directed By Jaime Hayon & Matteo Zorzenoni

photo © Renée Rossouw
Pattern Diary - Renée Rossouw // Collaboration with Bosa Ceramiche, Italy, Directed By Jaime Hayon & Matteo Zorzenoni

photo © Renée Rossouw
Pattern Diary - Renée Rossouw // Collaboration with Bosa Ceramiche, Italy, Directed By Jaime Hayon & Matteo Zorzenoni

sources:

Renée Rossouw , Hayon studio, Bosa Ceramiche

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ABOUT Renée Rossouw

Renée Rossouw (Cape Town, 1985) is a graphic-orientated and color-fixated designer from South Africa.  She graduated with a Masters of Architecture at the University of Cape Town in 2009 and completed the RSP Master at the European Design Labs in Madrid under director Jaime Hayon in 2010. During 2010 she collaborated in design workshops with Vitra, DoshiLevien, Pedrita, StudioBec, Estudio Luis Urculo and Labland, and developed her final project with Bosa Ceramics, Italy and Hayon Studio, Treviso.   She is currently collaborating with Haldane Martin Studio in Cape Town. She has had her work exhibited at the Venice Biennale 2006, Design Indaba 2008, What if the World's nr3 event, Design Indaba 2011, JustMad 2 Contemporary Art Fair Madrid 2011 and various online and magazine publications.  A lifelong obsession with comics, color, uniforms and quirky movie lines developed during 2010 into her primary interest - graphic pattern-making and the application of it onto textiles and three dimensional everyday objects.

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