Perrier-Jouët Belle Epoque Florale by Makoto Azuma

published in: Gastronomy By Stefania Vourazeri, 04 September 2012

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photo © Shiinoki Shunsuke


photo © Shiinoki Shunsuke

The launch of the first ever limited edition bottle of Perrier-Jouët’s Belle Époque cuvee reinterpreted by the renowned Japanese floral artist Makoto Azuma has revived the brand’s rich cultural heritage along with the history of a mythical bottle, which was originally designed by master glassworker Emile Gallé. There is no bigger challenge than that which calls upon you to revive history and celebrate a glorious past. It is a great responsibility and an immense honor. Makoto Azuma’s reinterpretation of the Belle Époque cuvee bottle not only pays tribute to the genius of Emile Gallé but also pays respect to a design that became a symbol of a wine with a unique consistency.

photo © Shiinoki Shunsuke

photo © Shiinoki Shunsuke

photo © Shiinoki Shunsuke / Daniel Jouanneau

The delicate anemones that decorate the bottle chosen by Gallé embody the elegance of the brand and celebrate Japanese art that is closely linked to the art of floral composition. At the time, the artwork epitomized the spirit of the Art Nouveau movement and was seen as a fine artistic expression.  Makoto Azuma created a three-dimensional frame where flowers are suspended like some fantastical hanging garden where white and green command his composition and yellow completes the harmony. His composition opens up a cultural and artistic dialogue between two artists separated by one hundred years and the art of floral composition itself is manifested through precision and delicacy. This reinterpretation expressed through the beauty of the anemones, creates a magical tale that connects the past to the future.

photo © Shiinoki Shunsuke

studio Makoto // photo © Shini Park (Park & Cube)

studio Makoto // photo © Shini Park (Park & Cube)


photo © Shiinoki Shunsuke

photo © Shiinoki Shunsuke

sources:

Perrier-Jouët

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