The Love Explosion by Jaime Hayón for Lladro

published in: Design, Art By Costas Voyatzis, 24 January 2009

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The Love Explosion – The Fantasy Collection by Jaime Hayon
The most explicit gesture of love is captured in a creation combining fantasy and reality in equal measure. This piece is also based on a symbolic element in Jaime Hayon’s career, his original chair designed for the Showtime Collection by BD Ediciones de Diseño. With a spectacular design, this armchair hides and at once reveals a lady who receives the gift of a heart, the most direct sign of love that exists, from The Lover, the central character of the collection. It is an excellent example of how, in the creations in The Fantasy, the Lladró world receives the positive cross-contamination of Jaime Hayon. A perfect fusion of one of Lladró’s core themes, in this case love, and the playfulness that Jaime Hayon brings to his designs.


Jaime Hayon, Lladro

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About Jaime Hayón

Jaime Hayón Spanish artist-designer Jaime Hayon was born in Madrid in 1974. As a teenager, he submerged himself in skateboard culture and graffiti art, the foundation of the detailed, bold-yet-whimsical imagery so imminent in his work today. After studying industrial design in Madrid and Paris he joined Fabrica in 1997, the Benetton-funded design and communication academy, working closely with the legendary image-maker and agitator Oliverio Toscani. In a short time he was promoted from student to head of their Design Department, where he oversaw projects ranging from shop, restaurant and exhibition conception and design to graphics. Eight years later, Jaime broke out on his own, first with collections of designer toys, ceramics and furniture, followed by interior design and installation. His singular vision was first fully exposed in ‘Mediterranean Digital Baroque’ at London’s David Gill Gallery, an exciting mise en scène, largely executed in ceramic, followed by ‘Mon Cirque’, which traveled to Frankfurt, Barcelona, Paris and Kuala Lumpur. These collections put Jaime at the forefront a new wave of creators that blurred the lines between art, decoration and design and a renaissance in finely-crafted, intricate objects within the context of contemporary design culture.

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