ZegnArt by Ermenegildo Zegna

published in: Fashion, Exhibitions, Art By Stefania Vourazeri, 29 March 2012

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LUCY+JORGE ORTA, The Observer, 2012.
Courtesy ZegnArt and the Artists

Yatzer was invited to Rome for the ZegnArt project, a special contemporary art initiative by Ermenegildo Zegna which will be hosted by various countries around the globe in the form of a triple structure. We had the pleasure of experiencing the first special initiative within ZegnArt, a specially commissioned new installation by artistic duo Lucy and Jorge Orta, first hand. The works, which are part of the Special Projects, were presented and conceived for the MAXXI-National Museum of XXI Century Arts in collaboration with the museum and the Centre for Sustainable Fashion - London College of Fashion.

The installation named ‘Fabulae Romanae’ which translates into ‘Roman Tales’ has been curated by Maria Luisa Frisa and will be on display until September 2012. The duo, Lucy+Jorge Orta, is well known for their exploration of emerging issues within a contemporary society and their practice is driven by the principals of ethics and sustainability in fashion. Recurring themes, part of their body of work, are related round daily life such as survival, shelter and a sense of a nomadic lifestyle. Especially for MAXXI, the artists created tailor made tents and parachutes, video art performances and a series of characters known as ‘The Spirits’, that according to the curator have ''become the messengers of the noises and experiences of the urban daily life.''

LUCY+JORGE ORTA, The Observer, MAXXI 2012.
Courtesy ZegnArt and the Artists

LUCY+JORGE ORTA, from left Flying Man, Reconnaissance Man, Dome Dwellin Celio, MAXXI 2012.
Courtesy ZegnArt and the Artists

Although the installations convey a sense of the temporary, they also reference contemporary Roman life where ‘The Spirits’ resemble city travelers that reveal secrets of the actual city. The fabrics that adorn the sculptures also convey a materiality interpreted in an ethereal and a sustainable wisdom. The MAXXI Museum now embodies both its roles as host and hub through which their messages are transmitted. Fashion and Art are harmoniously blended in a casual but yet sophisticated manner projecting fundamental concepts, part of the artists’ research and that of Zegna’s core mentality.

ZegnArt's next destination is India and the city of Mumbai, followed by Turkey in 2013 and Brazil in 2014. In a country that is as historically charged as India, ZegnArt is seeking new challenges within the public sphere where the project will take on a stimulating and meaningful dimension. In terms of Mumbai, it is hoped that it will ''test the concept of public space in comparison with the urban fabric of India’s most densely populated city.''

LUCY ORTA, 'Fabulae Romanae' sketches, 2012.
Courtesy ZegnArt and the Artists

LUCY ORTA, Dome Dwellin , 2012.
Courtesy ZegnArt and the Artists

LUCY+JORGE ORTA, 'Fabulae Romanae' sketches, 2012.
photo © Costas Voyatzis for Yatzer.com

LUCY+JORGE ORTA, The Myth Maker, 2012.
Courtesy ZegnArt and the Artists

>>The project assumes the meaning of 'homage' to Rome, but it is also a reinterpretation of the city through the Domes Dwellings and the Spirits - wearable sculptures on display in the museum - and the movement of these elements through the film’s storyboard.  The Zegna fabrics, thanks to their characteristics, the outstanding performances and the flexibility of use, are the actors interpreting the fundamental concepts of the artists’ research: protection, sheltering, movement and ethics at the forefront of the contemporary emergencies. <<
Maria Luisa Frisa

LUCY+JORGE ORTA, 'Fabulae Romanae' sketches, 2012.
photo © Costas Voyatzis for Yatzer.com

LUCY+JORGE ORTA, 'Flying Man', 2012.
Courtesy ZegnArt and the Artists

LUCY+JORGE ORTA | Fabulae Romanae
A commission by Ermenegildo Zegna
MAXXI Museo nazionale delle arti del XXI secolo
ROME, Italy
22 March – 23 September 2012

LUCY+JORGE ORTA, 'Fabulae Romanae' sketches, 2012.
photo © Costas Voyatzis for Yatzer.com

LUCY+JORGE ORTA, Tunneler, 2012.
Courtesy ZegnArt and the Artists

LUCY+JORGE ORTA, 'Fabulae Romanae' sketches, 2012.
photo © Costas Voyatzis for Yatzer.com

LUCY+JORGE ORTA, The Myth Maker, 2012.
Courtesy ZegnArt and the Artists

LUCY+JORGE ORTA, 'Fabulae Romanae' sketches, 2012.
photo © Costas Voyatzis for Yatzer.com

sources:

ZegnArt

  • friend
    Interashionist | 2012-04-20 16:50:36

    Amazing! I will search about more and more information!nIn Paris there is an exhibition of Louis Vuitton + Marc Jacobs. You can find it on my blog: interashion.blogspot.com
    Regards
    Interashionist

  • friend
    Sultony | 2012-04-30 19:29:53

    Superb drawings which actually produce great concepts of form. Tents are better than anything Tracy Emin could do.

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