Worrying about style and the weather is now old news thanks to Rain Dear, an international high fashion company whose waterproof coats and accessories will keep you dry and fashionable all year long! Women’s nightmare has always been to be caught on bad weather. This would mean that their style, their hair and their polished clothes would be jeopardized. And who knows better the ‘art’ of rain clothes than Icelanders?

Textile designer Þorbjörg Valdimarsdóttir and fashion designer Heiða Eiríksdóttir from Iceland are the two women behind Rain Dear! We discovered them a week ago on the first floor of Kraum store (10 Aðalstræti, 101 Reykjavik) during DesignMarch 2011. The use of unusual materials and the practicality of the designs can make an outfit truly exceptional. Rain Dear designs are ideal for fashion conscious women of all types and sizes who want to make an impression on a gloomy day! The lines are clean, the designs are flexible and the edges are exceptionally crafted embracing a woman’s body with softness.

Their products are exclusively produced in Italy as quality matters and incorporate many layers of different materials like plastic, silk and wool giving to them a unique sense.  Merging elegance with vibrant colors the designers give a pop look, which can be classy and yet naughty!  Each waterproof coat makes a bold statement and stand out as a unique piece, which embodies all classy characteristics of a modern woman with taste! Rainy days could never have been so fashionable…

The brand is premiering tomorrow at the Reykjavik Fashion Festival in Iceland ( 31 March - 3 April 2011).