Quiet luxury are words that best characterize the subtly elegant world of Bottega Veneta. Originally conceived in 1966 as a small leather-goods brand company distinguished by the use of their weaving technique called ''intrecciato'', specific to the Veneto region of Northern Italy, it was acquired by the PPR Group, in February 2001 when rumor has it that it was a breath away from the grips of bankruptcy. Since the summer of 2001, when the multi-talented Creative Director Tomas Maier took over the Bottega brand, not only has this historical fashion house managed to survive in the luxury goods world, it has in fact continued to grow without losing its exceptional craftsmanship, butter soft leathers, innovative functionality and timeless design; elements that it was always known for.
The brand’s famous logo-less principle had disappeared in the late nineties to resurface once again under Maier's supervision. Tomas Maier respectfully took care of the brand's heritage, re-establishing both its DNA and famous seventies slogan "When Your Own Initials Are Enough''. Nonetheless, just recently, Bottega Veneta’s customer-centered philosophy has just gone one step further on the 17th of April 2012 adding another dimension to the famous slogan with the launch of the INITIALS project. Officially introduced in a special pop-up shop at the brand’s headquarters during this year's Milan design week, Yatzer was able to experience the process first hand before it exclusively hits the brand’s e-commerce stores in the U.K., the U.S., and Japan.
An especially dedicated microsite has been created exclusively for the BV Initials project where you can select and personalize products with your initials through the following process:
>> Once you have selected your product, you then choose from four different colors of leather. For women, the colors are nero, ebano, blood red, and antique white. For men, there is nero, ebano, a deep, celestial blue, and for small leather goods, vermillion. The letters are available in eight shades: white, nero, ebano, indigo blue, sunset yellow, blood red, antique pink, and Irish green. Use one color for all the letters or mix things up, as you like. You can also design a product with just two initials (a particular benefit if you’re purchasing a gift and don’t know the recipient’s middle name). The Initials service will also be offered for luggage beginning in July 2012.<<
As if that wasn’t enough, during the Bottega Veneta Initials project launch, we had the chance to discover the brand’s exciting new furniture series which initially crossed paths with the Italian design company Poltrona Frau in 2008, where together they have brought the concept of 'timeless elegance' into our habitats ever since. Now that’s what we call design for the subtly minded.