text by Projector Inc
It's a fusion of dance video routines, time signal music and clock utility.
The video sequence and the clock display intervenes one another every 5 seconds,
while the time signal music seamlessly connects the two.
The infinite video sequence appears randomly and endlessly.
Viewers are eager to see what happens next.
The clock intervals also give the full-screen videos time to re-load.
It's an artistic expression that serves utility as well as technical necessity.
It’s a 24/7 presentation of UNIQLO clothing.
In summer, dancers dress in DRY POLO SHIRTS.
In fall, they chage into CASHMERE SWEATERS.
At midnight, UNIQLOCK goes to sleep mode.
Every hour, there is a special sequence.
It even has an alarm funtion.
They can use the mini-version of UNIQLOCK on their own blog.
The website maps out all the users on the world map,
visualizing the world’s UNIQLOCK experience.
UNIQLO CLOCK, UNIQUE CLOCK, UNITED CLOCK...
In short, UNIQLOCK
Winner in "Digital Advertising Campaigns" category
Award : Yellow Pencil
Entrant : Projector Inc
Country : Japan
Websites / Microsites
Creative Director Koichiro Tanaka
Executive Creative Director Yoshiaki Nagasaki
Interactive Designer Yukio Sato
Interactive Designer Keiichi Tozaki
Art Director Takayuki Sugihara
Director Yuichi Kodama
Copywriter Koichiro Tanaka
Producer Takaharu Hatori
Producer Hiroyuki Kojima
Sound Design Fantastic Plastic Machine
Digital Agency Projector Inc
Advertising Agency Paragraph
Marketing Manager Kentaro Katsube