Fellow site Nalden keeps on rocking since 1992 with their trademark “curated observations”- referring to their original content that covers a wide spectrum of music, design, fashion & tech. Having the Netherlands as their headquarters, they have been sharing at their site some amazing projects for the last 9 years, all of them following the criteria of innovation, excellent craftsmanship and coolness. Since they built a faithful fan base around their site, it was a matter of time they finally launched an online shop. For that they collaborated with famous Dutch boutique/gallery 290 square, a veteran in hosting art shows (The London Police, Miss Van, Kami & Sasu, UZI Part B) and launching products and entire lines for critical consumers (like they did with Nike). The result of this particular marriage is the creation of The Foundation, the online store that is hosted at Nalden.net and where their common view on contemporary culture and design is reflected upon the items they choose.
The concept behind this very particular foundation is that instead of ‘buying for the future’ customers should be urged to ‘buy for the present’. After all, only by establishing a good foundation of products in the present, like a proper watch, a solid bag, a blazing bike, a cool camera etc., it is ensured their durability in the future. With this kind of products Nalden votes for quality, aspiring to create the ultimate design basics for the modern day consumer.
Yatzer, curious as always, took a visit at The Foundation online boutique and chose a very special camera for you. Optio NB1000 is a collaboration model between camera maker PENTAX and nanoblock, the Japanese miniature version of the extremely popular LEGO. It comes with 100+ coordinating color blocks to express yourself creatively and customize your PENTAX according to your taste. Nalden, in order to make it more appealing, even added a Polar Bear package! Of course, leaving apart the nanoblock touch, it still remains a fully functional 14-megapixel digital camera. And as the guys at Nalden say, it is pure coolness for digital natives!
27.5mm - 110mm
Wide Angle Lens
3.0. LCD Screen
Includes Polar Bear
price: 290 euro (on SALE at The Foundation)