It is clear that technology is constantly evolving and rapidly replacing its latest, previous creations. We all experience it, the purchasing of a product and the moment it leaves the store it is already outdated; this perpetual changing condition is the way these companies want us to feel about the objects. This momentary impulse tells us that we are relevant, current and smart by recognizing and consuming technology. Cinco, a creative studio from Buenos Aires, Argentina, is born out of the need of Mariano Sigal, Loly Carnero and Sebastian Sigal to create a new design language in order to preserve, reconnect and repurpose technology to create meaningful and beautiful creative products. An imperfect yet perfect design process that forces us to once more connect to "handcraft." Cinco seems to be on their way spreading the reconsideration of handcraft once again. As our society ever increases in velocity, Cinco aims to slow down the rhythm of the digital era by capturing with sensitivity, wit and creativity.
The "Futuro" project explores the meaning of the word, future, as an idea that the word is constantly evolving therefore never captured and maintained. This transitional state creates a bizarre world of outdated products that often do not get reused. Cinco utilized the fluorescent pipes to create an illuminated humanoid that walks clumsy due to the excess of cables and rigidity of the pipes. The illuminated pipes give the humanoid a futuristic and robot-like appearance as we perceive them in the future, yet it has relevance to the current vision as well. To generate discourse and interest, Cinco takes the humanoid to the streets of Buenos Aires to share it with the city. As any object gets older from its inception, Cinco believes that there is an interesting narrative between the object and the user. The project utilizes fluorescent pipes and Cinco transforms them into typography. The sizes and shapes of the product become the elements that formulate the typographic characters.
The "Futuro" project shows the short life span of the word "future", but also shows the creativity in order to create the "future" feeling with all that outdates daily. This intimate connection to mass produced objects is prevalent with other projects and Yatzer looks forward to Cinco's growth as they are showing a strong creative output but also philosophical approaches that speak to contemporary design issues.