In 2010, HEYHEYHEY the Dutch design studio embarked on a journey to create the biggest Rube Goldberg in current history which they named Melvin the Magical Mixed Media Machine. We all remember the magnitude and intricacy of this 'machine' when it launched at the 2010 Dutch Design Week - but things are different now. Melvin the Machine was too big, expensive and static. It could not travel and the demand of its popularity created certain roadblocks to the world enjoying this modern take on the Rube Goldberg machine. So after an interlude, the HEYHEYHEY team embarked on a journey to make Melvin the Machine smaller, more flexible and definitely more mobile.
Concept, design and production by HEYHEYHEY
Starring Steye van Dam
Co-production and support: PostPanic
Camera: Diderik Evers
Music: "The wonders of the world" by Woody Veneman
Editing: Ine van den Elsen
Sound: Joris Tillmans
Styling: Annemiek Swinkels
Programming: Maarten Witteveen
Clothing by Magda
Smartphone sponsored by Blue Mango Interactive
Melvin the mini Machine is specifically designed to travel the world. Last year, the world came to Melvin. This year, on the other hand, Melvin the mini will be coming to you. With the ability to fit inside two old briefcases, Melvin the mini Machine shows the same careful and intricate Rube Goldberg system carrying out the simple task as inefficiently as possible. If the machine was going to travel, it needed to tell a story and interact with the place it showcases in and the people who view it. To create this story, HEYHEYHEY collaborated with PostPanic assigning visual language, texture and history to the new Melvin the mini Machine. A walk to the park, two old briefcases and elements from past decades all go towards creating the interactions between the chain reaction system where a quiet and yet excited man for example, with a bow tie and a pipe impatiently awaits setting up the machine to begin its journey. At the end, Melvin the mini Machine signs its own postcard and stamps it to be sent by mail. A simple story with an intricate process; HEYHEYHEY continues with what they originally set out to do, create things that come to their attention where we continue to see great products arise out of that simple desire.