Abstract-Ïto

This is the first jewelry line designed by Ora-Ïto for Christofle. To pay homage to silver in its most radical form, this prince of design took inspiration from the simple, geometric shapes of Minimal Art to create what he dubs “Simplexity.” For each piece of jewelry, he creates an elegant finish that is both reflective and opaque, somewhere between sterling silver and white lacquer.

about Ora-Ïto: Enfant Terrible of Industrial Design (bio via Gorenje)

Behind the Ora-Ïto brand is a creative young French designer whose provocative ideas ensured his rapid assent to the very top of the design world. At the beginning of his career he presented his designs and ideas for the virtual products, undersigned by known brands on his own website. People began ordering products which did not exist. Large companies like Louis Vuitton, Swatch, Apple and Levi’s, could have sued the young pretender but were so impressed by his designs, that they hired him instead.

Ora-Ïto characterizes his recognizable style as simplexity; combining simplicity and complexity. His concepts are futuristic and provocative. Today, he designs for the world’s biggest brands, such as Heineken, Adidas, Ogo, Artemide, B&B, Cappellini, L’Oréal, Toyota, LaCie, Danone, Christofle, Ballantine’s, Sagem and many more.