In the shifting landscape of high-end fashion, Luisa World, a multi-brand luxury boutique in Kolonaki, is definitely doing it right. Although it boasts an additional two brick-and-mortar locations in Kifisia and Mykonos, their team has pulled off an impeccable online presence that makes it especially hard not to do all your shopping online. With an on-trend newsfeed and an alluring instagram account, no one would hold it against you if you hopped over to Farfetch.com (the global luxury online platform that sells both their men’s and women’s apparel) and called it a day. But then you’d be missing out on a chance to experience Luisa World in person and you’d have no one to blame but yourself! Luisa is probably one of the most up-to-date luxury destinations in the entire country, and although it packs a world of experience (it was established in 1975), it hasn’t aged a single day.
In fact, a closer look at the in-store selection offers a lot of valuable insight on the way women connect and relate to each other, the fabrics they love to feel on their skin and the places they draw inspiration from. If you’re based in Athens, you can probably attest to the fact there hasn’t been a single Luisa window display you haven’t wanted to ravage on the spot – and that’s saying something. Perfectly attuned to the how, what and whys of the urban lifestyle, Luisa delivers the OMGs with a mix of high and low for style-savvy men and women, who live by one rule: “Elegance is a beauty that never fades”. Audrey Hepburn may have said it first, but Luisa World has stood by it for 42 years and counting.