Majik Café by Karim Rashid in Serbia

Karim Rashid continues his eastern expansion with Majik Café, the new restaurant in Belgrade, Serbia. Majik Café stems from Karim’s philosophy of creating a digipop digital nature and a seamless world that excites all the senses. Karim’s love of sensuous lines and brilliant hues come through in the dynamic space. Digital artwork made of RGB LED panels surround the bar making the space visible from down the street. The dynamic patterned glass bar changes color and mood throughout the customer’s stay. The restaurant is brought into the 21st technocentury with a scrolling LED message board above that displays customer’s text messages. Technorganics blend with humanorganics in the restaurant’s details. His and her cutout faces frame the entrance to the DJ Kreemy booth lounge area. Profile mirrors reflect patrons in the restrooms with data resonating form the eyes. A full-length nude photo marks the bathroom door. The exterior is finished in polished, stainless steel, and mosaic tile. Icon shaped windows and decorative ancient Serbian patterns are updated to create a kaleidoscopic, engaging and inspiring fulgent space for lounging, dining and drinking. The restaurant’s message is east- meets west digital freedom, where technology and new social behaviors are the global proponents of a new singular seamless world.

Project Name: Majik Cafe
Designer: Karim Rashid
Client: Veselin Jevrosimovic
Location: Belgrade, Serbia
Year of Completion: January 2008
Period of Design: Mar. - May. 2007
Period of Construction: May. – Dec. 2007
Project Area: 180 square meters Front of House

Photo Credit: Nebojsa Babic

Special materials, treatments/ vendors:
Façade stainless steels tiles by Alloy Designs
Flooring Finish- Engineered Stone
Stretched vinyl ceiling, in Gold Barosol
Glass- Laminated Pink Glass
Custom backlit LED artwork designed by Karim Rashid
Scrolling SMS LED artwork
Printed laminated Glass Door (to bathroom)
Custom Printed digital prints Laminated on bathrooms, designed by Karim Rashid
Leather Banquette and Benches
Lime cast Resin Sink

Furniture & fixtures/ vendors:
Butterfly Chair by Magis, Italy
Kant Stool by Casamania, Italy
Wavelength Bench by Nienkamper, Canada
Bokka Lamp by Kundalini, Italy
Custom frosted glass tables
Custom leather banquette and benches

Logo and branding by Karim Rashid

Majik Cafe
DΕÎŽordΕÎŽa Vašingtona 38a
Belgrade, Serbia
t. 011/3348690
Tatjana Ferendino

For any further inquiries, please contact
Jessica Pearson
Karim Rashid Inc.
t. 212.929.8657 x308
f. 212.929.0247

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