Project Name
McQ Collaborates with Artist Ophelia Finke
Posted in
Installation, Fashion
Artist
Ophelia Finke
Detailed Information
Project NameMcQ Collaborates with Artist Ophelia FinkePosted inInstallation, FashionArtistOphelia Finke

Text by Yannis Tzannis for Yatzer.com

Despite her young years, Central Saint Martins’ Art graduate Ophelia Finke has already managed to make a name for herself through her exceptional ability to combine everyday objects in unconventional ways that tell no narrative but are open for individual interpretation. That also seems to be the case with her latest project in collaboration with London-based luxury brand McQ by Alexander McQueen. Staying in line with her current aesthetic vision while pushing her creative boundaries to new limits, Finke put together an entire laboratory that features a mix of her signature 3D installations, as part of the brand’s Spring/Summer 15’ campaign. In the final result, shot by photographer Laurence Ellis, models Sunniva Wahl and Michael Sharp can be seen standing amidst the chaos while several people in hazmat suits tediously work around them under the strict supervision of the artist herself who is dressed in a scientist’s coat and a cowboy hat.

Model: Sunniva Stordahl, photographer: Laurence Ellis, styling: Karen Langley.McQ SS15 Campaign, photo © Laurence Ellis + Alexander McQueen.

Model: Sunniva Stordahl, photographer: Laurence Ellis, styling: Karen Langley.
McQ SS15 Campaign, photo © Laurence Ellis + Alexander McQueen.

Model: Sunniva Stordahl, photographer: Laurence Ellis, styling: Karen Langley.McQ SS15 Campaign, photo © Laurence Ellis + Alexander McQueen.

Model: Sunniva Stordahl, photographer: Laurence Ellis, styling: Karen Langley.
McQ SS15 Campaign, photo © Laurence Ellis + Alexander McQueen.

(detail) Model: Sunniva Stordahl, photographer: Laurence Ellis, styling: Karen Langley.McQ SS15 Campaign, photo © Laurence Ellis + Alexander McQueen.

(detail) Model: Sunniva Stordahl, photographer: Laurence Ellis, styling: Karen Langley.
McQ SS15 Campaign, photo © Laurence Ellis + Alexander McQueen.

It’s this attention to detail that really makes Finke stand out amongst her peers and what earned her the opportunity to work with McQ, not once, but twice as she was previously invited to participate in one of the brand’s Instagram takeovers, last year. Other recent achievements include a number of solo exhibitions across Europe as well as having her work featured in the pages of British VogueTime Out London and the Catlin Guide.

Making of // McQ SS15 Campaign, photo © Laurence Ellis + Alexander McQuen. (source)

Making of // McQ SS15 Campaign, photo © Laurence Ellis + Alexander McQuen. (source)

Model: Michael Sharp, photographer: Laurence Ellis, styling: Karen Langley.McQ SS15 Campaign, photo © Laurence Ellis + Alexander McQueen.

Model: Michael Sharp, photographer: Laurence Ellis, styling: Karen Langley.
McQ SS15 Campaign, photo © Laurence Ellis + Alexander McQueen.

Model: Sunniva Stordahl, photographer: Laurence Ellis, styling: Karen Langley.McQ SS15 Campaign, photo © Laurence Ellis + Alexander McQueen.

Model: Sunniva Stordahl, photographer: Laurence Ellis, styling: Karen Langley.
McQ SS15 Campaign, photo © Laurence Ellis + Alexander McQueen.

Model: Michael Sharp, photographer: Laurence Ellis, styling: Karen Langley.McQ SS15 Campaign, photo © Laurence Ellis + Alexander McQueen.

Model: Michael Sharp, photographer: Laurence Ellis, styling: Karen Langley.
McQ SS15 Campaign, photo © Laurence Ellis + Alexander McQueen.

Model: Michael Sharp, photographer: Laurence Ellis, styling: Karen Langley.McQ SS15 Campaign, photo © Laurence Ellis + Alexander McQueen.

Model: Michael Sharp, photographer: Laurence Ellis, styling: Karen Langley.
McQ SS15 Campaign, photo © Laurence Ellis + Alexander McQueen.

Ophelia Finke during the shooting // photo © Laurence Ellis. (source)

Ophelia Finke during the shooting // photo © Laurence Ellis. (source)

McQ Collaborates with Artist Ophelia Finke for Spring/Summer 2015 Campaign

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