Advertising choirs

Loewe Sound was the first brand to use an orchestra in a real  music hall for a creative ad which was released in December 2008.

Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Directors: Oliver Handlos, Matthias Spaetgens
Art Director: Michael Schmidt
Copywriter: Caspar Heuss
Director: Alex Feil
Production: Element E
Aired: December 2008

Three months later , Cosmote (Greeces leading mobile telecommunications provider) uses a choir of mobile, landline phones and laptops which produce a wonderful melody  made out of every possible combination of these three to illustrate that every mix between any two or all three means of communication is now made possible by the Greek company . The film was shot featuring a live choir in the biggest music hall in Athens to provide the best sound and acoustics. The choir was trained by a choreographer and a team of musicians wrote an original music score.

Agency:  Bold Ogilvy
Client: Cosmote mobile phone network
Executive Creative Director: Yannis Sideris
Creative Director: Lazaros Nikiforidis
Copywriter: Giorgos Kannelopoulos, Petri Capetanopoulou
Art Director: Vagelis Tolias
Planning Director : Marina Triantafyllidou
Account Planner: Michael Paredrakos
BU Director: Elias Mavidis
Account Director: Giorgos Zarogiannis,
Account Manager: Theodore Kechaidis
Account Executive:Kallia Vergadou
Production Company: Foss
Producer: Michalis Alexakis, Eleni Asvesta
Director: Harry Patramanis
Photography Director: Aris Stavrou

And who can forget the musical TV ad for the Honda Civic? In 2006, Honda released its Choir advertisement, for the UK and the internet. Eschewing the usual source for sound effects, Wieden + Kennedy London has created a two minute commercial for Honda UK and used a choir of a 60-person choir to generate all the sounds in an ad for the new Honda Civic.

Advertising choirs

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