Spazio Rossana Orlandi / Milan
22-27 April 2009 Milan Design Week 2009

Mutations, reflections and experimentations around plastic: as to say Plasticism.

The new “ism” of the contemporary design
PLUST Collection on the occasion of the Milan Design Week presents ‘Plasticism’: an event born from the concept of JVLT/JoeVelluto about mutations, reflections and experimentations around plastic.
Chris Kabel, El Ultimo Grito, Laudani&Romanelli, Alberto Brogliato and JVLT/JoeVelluto are called to investigate the manufacturing processes of the rotational moulding for the production of a collection inspired by renewal and transformation.
Hybrid complements, results of experimentation and research able to disclose the poetical aspect of design, leading and inviting us to have a walk on a beach after a shore, to sit on a myriad of colourful balls and to press a vase as it was a PET bottle.
A collection that plays with finishes, combinations and experimentations without forgetting the ethical purpose of its research, suggesting a new point of view from which looking at the contemporary sustainability.
Design ventures into brand-new paths, in the search of innovative styles: from a careful study of the material to the processes of elaboration, melting, pressure and transformation able to turn weaknesses into strengths.
PLUST Collection, Italian young design brand believes in experimentation and research as keys for a design process able to disclose new perspectives and different points of view. A collection that involves important Italian and international designers, creates with the aim to discover the potentialities and the developments of the plastic material.

PLUST Collection presents a new approach based on manufacturing processes and innovative finishes derived from the moulding of plastic with changes, transformation and renewal as core matters.

Design by JVLT/JoeVelluto

Are you a bottle or a vase? In a sarcastic exchange of roles, Saving Space Vase undertook a pressure process as it comes out of the mould. The original object, the vase, acquires a new connotation enriched with a different aesthetic and an extraneous meaning. A process that winks at our daily gestures, familiar as the one of pressing a PET bottle… preparing it at the second step of its existence, the recycling

"Saving/space/vase" by JVLT


"beach comber terracotta" by Chris Kabel

"Gum Ball" by Alberto Brogliato

"Big Friendly Chair" by El Ultimo Grito

PLASTICISM at Spazio Rossana Orlandi

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