Nick Knight’s SHOWstudio has released a fantastic new audio track inspired (and in a way performed) by Mary Katrantzou’s SS14 collection. The song which is basically a remix of sounds recorded in Katrantzou’s studio while the collection was being made features sounds such as paper patterns being cut, zips fastening, fabric tearing, the hum of sewing machines, gemstones rustling, models' heels clicking during the fittings and a fuser press opening and closing – all artfully mixed by sound artist Stu Sibley to create a refreshing audio track. The accompanying visualisation to the audio consists of abstract elements and colours taken straight from the runway looks, along with 3D animations powered by the audio signal.
The video is the latest addition to an ongoing series of projects under the title ''The Sound of Clothes'' which SHOWstudio has been running since 2006 as an exploration of audio possibilities related to fashion. This year, the project wanted to capture the diversity of London Fashion week and collaborated with Katrantzou and three other fashion designers (Sibling, Piers Atkinson and Matthew Williamson) collecting sounds from their ateliers and creating audio interpretations of their creative processes.
[YatzerTip] In addition to watching all the videos from The Sound of Clothes project, make sure you read the fantastic essay by Maria Echeverri which accompanies the videos. The text is an inspirational reflection on sound, fashion and our everyday lives. We’re sure that you’ll agree with us on the fact that you don’t see well-researched fashion-music projects like this very often.