Bianca Luini is the founder and editor of WISF, "Where I See Fashion," a blog founded in the summer 2013 devoted to exploring art in everyday life. Luini is a graduate student in fashion; she currently lives in Milan, Italy. Luini was first inspired to create WISF when she began noticing similarities between randomly-selected images on Tumbler. "Since then I couldn’t stop noticing similarities in other pictures all over the Internet, so I decided to organize them by pairing them," she writes. Luini also runs a personal blog called "Blancherie."