Fornasetti Moves by Detour Design

published in: Graphics By Costas Voyatzis, 06 January 2009

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Fornasetti Moves: From the Decorative Screen to the Flat Screen
Detour Design announces the release of the first title in a limited edition Fornasetti collection “Theme and Variations”, animated interpretations of the work of Italian artist Piero Fornasetti. This high definition Blu-ray disc is the first in a series of three titles and is comprised of imagery from Fornasetti’s “Theme and Variations” - the iconic and enigmatic woman’s face. These slow moving, purely visual animations move through variations in hypnotic homage to his superb sense of fantasy and illusion. In collaboration with Barnaba Fornasetti, Piero Fornasetti’s son, Detour Design used many of the over 500 images in the series to create this title. Housed in an elegant custom lacquer box with a signature Fornasetti image gracing the lid, each Blu-ray disc in this limited edition of 3,000 is accompanied by a hand numbered engraved card. Designed as an object to be on display, it is available in select retail stores and online at

www.fornasettimoves.com



Fornasetti has been described as a visionary whose formidable talent brought his dreams and creative genius into the modern interior through the design and decoration of everyday objects. His timeless works of art are a celebration of fantasy, illusion and the imagination. ”Fornasetti was known for his unique sense of play on visual perceptions, as we see in his decorative screens and murals, it seems a natural fit to apply his imagery to the contemporary canvas of the flat screen” says Gretchen van der Grinten of Detour Design.

The Detour Design Collection of ambient wall art for contemporary interiors is designed and produced by Nick and Gretchen van der Grinten, creative directors of Detour Design. From large scale multi-media installations to more intimate interactive presentations, Detour Design creates motion graphics and video content, serving clients in publishing, fashion, retail and luxury real estate.

sources:

Fornasetti Moves , Detour Design

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