(detail) photo © Moncler
Among the numerous design conceptions and art objects that the visitors of Milan design week had the privilege to witness, the window-display of the Moncler boutique in Via Della Spiga attracted most of the interest with a one-off design piece created by the renowned French architects Gilles & Boissier. The design object carries the name ‘Sit on my Doudoune’ and is a transformation of the famous Moncler quilted jacket into a seat, - a combination of fashion and design that carries and represents the core qualities of the brand.
Specialized in interior architecture and having already designed the interior layout of the brand’s boutiques, Patrick Gilles & Dorothèe Boissier are fully acquainted with the brand’s philosophy and values. Their object carries a technical covering nylon, goose down padding and boudin quilting that are the original materials and processes used to make the distinguished Moncler jackets. ‘The result is a graphic take of the armchair that is essential, almost abstract, underscored by an absolute white finish’.
Yet as the rules of interior architecture and merchandising dictate, for highlighting the presence and beauty of a single object on a window-display, a choice of a clean, geometric background with a surrounding sequence of neon tubes constituted the best option making the ‘Sit on my Doudoune’ the star of the show. The famous fashion brand uses the project as part of its continuous attempt to explore and use different means of creation hence expression of the brand’s qualities and philisophy. In this project the fashion and design spheres meet creating an object that is individual and timeless, just like the iconic Moncler jacket.
photo © Moncler
photo © Moncler
MONCLER GAMME BLEU SS12, photo © Monclersources: