Lana Sutra by Erik Ravelo for Benetton

published in: Fashion, Art By Ricardo Hernandez, 05 September 2011

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Position Sixty-nine, © Erik Ravelo, Image Courtesy of United Colors of Benetton

Position Sixty-nine (detail), © Erik Ravelo, Image Courtesy of United Colors of Benetton

It is humanly natural to think of things and forces that separate us from each other.  Language, culture, place, values and tradition; they all create a separation which we call differences or diversity. Erik Ravelo is a Cuban artist at Fabrica who has viewed those differences as the palette to break down and dissolve those differences. In his latest work, Lana Sutra, with United Colors of Benetton, his experiences concerning diversity shaped and unified the convergence on diversity, love.

Position of Yin and Yang, © Erik Ravelo, Image Courtesy of United Colors of Benetton

>> I’m a human being and I don’t believe in borders. I think the world belongs to everyone born on Earth. This is my planet, our planet. No man is an island. Yes, I was born on Cuba but, above all, I was born on Planet Earth. I like to think that Lana Sutra talks about universal love which cancels diversity.<< Erik Ravelo

There is a common thread that unites us and it is stronger than anything else that might separate us; this is love. We are citizens of one planet, one humankind. As humans, it's as if we need acts of war, natural disasters or other negative catastrophes to remind us of our mortality; we believe that this is not the best reminder. We believe that through art, we can remind ourselves of our potential as humans; we can remind ourselves of our love through sharing and our strength as one race. Art shows us the imagination and connection we share through different mediums. It has the power to captivate and uplift our spirits as it delivers the message.

Union of the Goddess (detail), © Erik Ravelo, Image Courtesy of United Colors of Benetton

After the widespread recognition obtained at the Venice Biennale, United Colors of Benetton will open its doors on September 6th 2011 to host a triple, simultaneous event in its concept stores (Istanbul, Milan, Munich as well as on the web) to present a series of 15 art installations. Created by Erik Ravelo, these pieces embody our connection as one race and our strength as one unit.

The Ball of Wool, © Erik Ravelo, Image Courtesy of United Colors of Benetton

Union of the Antelope (detail), © Erik Ravelo, Image Courtesy of United Colors of Benetton

Lana Sutra is a series of 15 installations conceived as a homage to love dedicated to the desire for an equal and sharing society. Derived from 'Lana', Italian and Spanish for wool and 'sutra', which means a thread which unites, this concept begins to unfold very natural and compelling visuals.  Ravelo utilizes real models to articulate the different positions of love using plaster to capture the forms. Each installation is composed of two plaster sculptures: two bodies embracing covered in wool threads in various colours, chosen from the tonalities of the Fall-Winter collection currently available at your local United Colors of Benetton store. Provocatively and artistically, Erik Ravelo decides to show us the two points where the entities meet where the colours would merge into one another. The intersection of differences creates one shared point, new colour, binding emotion and moment. This is yet another way to symbolize how love can cancel differences and bind humanity as one.

Dance of the Missionary, © Erik Ravelo, Image Courtesy of United Colors of Benetton

Suspended Union, © Erik Ravelo, Image Courtesy of United Colors of Benetton

>> We have conceived a project which combines both Benetton’s  traditional and new values, such as the uniqueness and authenticity of our fashions, our love of art, the constantly evolving nature of our retail business and our interest in the web and in the new geography of our world. These are metaphorically held together by wool threads in bright colours: two key elements of Benetton’s DNA, which are blended together in these art pieces to become a true expression of our brand’s essence. With this project, which has been conceived and developed in harmony with our new Fall-Winter 2011 collection, we are highlighting the uniqueness and global values associated with United Colors of Benetton: an all-encompassing brand whose fashion unites with a truthful voice, people, points of view and themes that touch the whole of humanity.<< Alessandro Benetton, Executive Deputy Chairman

The making of Lana Sutra, © Erik Ravelo, Image Courtesy of United Colors of Benetton

The making of Lana Sutra, © Erik Ravelo, Image Courtesy of United Colors of Benetton

The making of Lana Sutra, © Erik Ravelo, Image Courtesy of United Colors of Benetton

Erik Ravelo has utilized a mixture of ideas to inform and shape the installations. His soft, provocative and poetic messages began on paper with simple strokes and colour. These allowed for technical and poetic exploration. Utilizing human bodies to explore varying positions gives a natural and intense experience as the moment is captured. The long and arduous patience of the models required a huge amount of work for both parties, but truly encompassed the commitment to the vision. The plastered moulds absorbed not only the scent of the person but also their sweat, fatigue and eroticism. Once the plaster was dry and positioned the repetitive motion of wool revolving around every inch of the bodies not only gives each form intensity and language, but also humanizes it through its soft, warm texture. He articulates that his experiences with different cultures, lifestyles and religions are his palette.  His approach to something could be a blue colour but someone else's approach to the same situation could be red. Together, the interaction becomes the mixture of the two colours to create something new.

The making of Lana Sutra, © Erik Ravelo, Image Courtesy of United Colors of Benetton

The making of Lana Sutra, © Erik Ravelo, Image Courtesy of United Colors of Benetton

The making of Lana Sutra, © Erik Ravelo, Image Courtesy of United Colors of Benetton

The making of Lana Sutra, © Erik Ravelo, Image Courtesy of United Colors of Benetton

Position of the Tiger, © Erik Ravelo, Image Courtesy of United Colors of Benetton

>> I believe that Lana Sutra really talks about coexistence, about living together. It is about interaction among cultures and people of different races and faiths. It’s an ode; a homage to hybridization.<< Erik Ravelo

The entire collection of installations is provocative yet humanizing. The richness in language lies in the ability for all of us to understand and capture the essence of love through diversity. A very honest and simple message that will captivate humanity and carry out the values of the United Colors of Benetton brand. Maybe now, we can see Benetton regaining once again the artistic weight it once had.

Union of the Scorpion, © Erik Ravelo, Image Courtesy of United Colors of Benetton

Union of the Starling, © Erik Ravelo, Image Courtesy of United Colors of Benetton

Position of the Anvil, © Erik Ravelo, Image Courtesy of United Colors of Benetton

Position of the Anvil (detail), © Erik Ravelo, Image Courtesy of United Colors of Benetton

Position of the Balance, © Erik Ravelo, Image Courtesy of United Colors of Benetton

Position of the Scissors, © Erik Ravelo, Image Courtesy of United Colors of Benetton

Pas de Deux, © Erik Ravelo, Image Courtesy of United Colors of Benetton

Union of the Magpie, © Erik Ravelo, Image Courtesy of United Colors of Benetton

sources:

Erik Ravelo, Benetton

  • friend
    petitorenji | 2011-09-05 23:41:58

    for some reason, I'm not feeling this one. Love the photos and lighting and sketches. But the actual project - not so much love there.

  • friend
    petitorenji | 2011-09-08 02:10:07

    Ahaa... someone deleted my comment because it was a little critical about the piece. Sad. Anyway, let's try again: I'm not feeling the actual piece as much as the lighting and composition of the photographs. Interesting take on the Lana Sutra, although for some, I'm just seeing 2 neon mummies on top of one another. The colors are too much, and cloud the sensuality. I like the colors in the sketches better.

  • friend
    laurie | 2012-02-26 18:09:14

    This is a beautiful work! :) Colorful and sensual! nThe composition, the colors, the idea! LOVELY! :DnnAlso, so sad that the only 2 comments above come from the same person that happened no to enjoy this. But i've seen many comments in TUMBLR and oh boy! We love the Lana-Sutra! :D

  • friend
    Radoslav Baya Corlija | 2012-08-12 22:31:51

    This is amazing, love, creativity, passion, work... I love your work, keep up and work, produce...you're not alone !

  • friend
    Khetha | 2012-09-08 12:57:18

    I love the Lana Sutra!

  • friend
    Eyele | 2012-09-28 01:28:34

    I like and respect very much your work brother ... pure art! long live your creativity! Bless!! <3 viva cuba!

  • friend
    1950rancher | 2012-09-30 19:40:49

    This work is so inspirational on many levels. The form, texture, light, movement ,COLOR .... loving the movement of the cords! So much to SEE. A friend facebooked me after seeing the piece in a window in Soho.Glad he did.Erik ... love your work! Love your crew! keep it going friend and screw negativity !!!!

  • friend
    John | Estudio de Diseño Web Sevilla | 2012-10-31 14:57:11

    Genial!!!

  • friend
    art lover | 2014-03-19 12:38:20

    Thanks for the post! Those Erik Ravelo's pictures are amazing ... I found beautiful pictures of the Lana Sutra in Art Days, here is the link! http://www.art-days.com/lana-sutra-erik-ravelo/

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