Neil Barrett flagship store by Zaha Hadid Architects in Tokyo

published in: Interiors By Yatzer, 01 November 2008

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image © 2008 Virgile Simon Bertrand

CLIENT : Neil Barrett
PROGRAMM: Interior Design, Shop Tokyo
ARCHITECT: Zaha Hadid Architects
Design: Zaha Hadid with Patrik Schumacher
Project Architects: Claudia Wulf, Elke Presser, Torsten Broeder
Fabrication: Cutting Edge (UK)
Surface Material Supply: DuPont
Furniture Dimension / Ground floor: /  H 3.00 m, W 2.60 m, L 15.80 m / Footprint: 2.00 m2
Furniture Dimension / First floor: / H 2.80 m, W 3.70 m, L 8.40 m / Footprint: 2.20 m2

image © 2008 Virgile Simon Bertrand

Our concept for the Neil Barrett flagship store in Tokyo is based on the minimal cut of the brand`s fashion design and parallels its approach in using the same design parameters of fixed points, folding, pleating and cut outs.
Rather than defining a single room or space, our design creates a circular passage allowing the customer to experience the space in multiple ways and interpretations.
Furniture staged in key points throughout the store creates the spatial concept of a narrow enclosure changing to an open condition. In two formal elements the design shifts between architecture and sculpture, where a compact mass of surface layers unravel and fold to form the shelving display and seating. The emerging folds will be used as display area for the NB accessory collection.

Formal Language and Materiality
The concept of the store plays with the complementary characteristics and the related dualism between male and female. This is echoed in the furniture design on both floors through the formal language and tactile quality of the materials used. The furniture piece on the ground floor is designed as a strong, masculine and dynamic form whilst the piece on the first floor enunciates femininity through more fluid contour lines. The first floor is designed in a more playful manner creating different zones that maintain the perspective view between them.
This interplay between male and female is followed through in the general aesthetic concept , setting the furniture piece with a white smooth Corian finish against the raw fair faced concrete surface of the rest of the space. This is further accentuated through the contrast in colour and finish of the white matt furniture finish against a black glossy floor.

Production Process

The final designs are shaped by 3D computer generated models. These are processed by the manufacturer using further software to thermoform the sheet Corian into the 3D designed surfaces. A series of these surfaces will be fabricated with joints, ready to be assembled into larger sections on site. Using the latest 3D modelling and CNC programming solutions, we are able to guarantee a very precise and automatic translation of the design into the built structure.


image © 2008 Virgile Simon Bertrand

image © 2008 Virgile Simon Bertrand


image © 2008 Virgile Simon Bertrand

image © 2008 Virgile Simon Bertrand

image © 2008 Virgile Simon Bertrand

image © 2008 Virgile Simon Bertrand

image © 2008 Virgile Simon Bertrand

First Floor Plan by Zaha Hadid Architects

Ground Floor Plan by Zaha Hadid Architects


Neil Barrett, Zaha  Hadid

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About Zaha Hadid

photo © Gautier Deblonde

Zaha Hadid, founding partner of Zaha Hadid Architects, was awarded the Pritzker Architecture Prize in 2004 and is internationally known for her built, theoretical and academic work. Each of her dynamic and innovative projects builds on over thirty years of revolutionary experimentation and research in the interrelated fields of urbanism, architecture and design.
Working with senior office partner Patrik Schumacher, Hadid’s interest is in the rigorous interface between architecture, landscape, and geology as the practice integrates natural topography and human-made systems that lead to experimentation with cutting-edge technologies. Such a process often results in unexpected and dynamic architectural forms.
The MAXXI: National Museum of 21st Century Art in Rome, BMW Central Building in Leipzig and Phaeno Science Center in Wolfsburg are excellent demonstrations of the practice’s quest for complex, dynamic space. Previous seminal buildings, such as the Rosenthal Center for Contemporary Art in Cincinnati and Hoenheim-Nord Terminus in Strasbourg have also been hailed as architecture that transforms our vision of the future with new spatial concepts and bold, visionary forms.
Currently, the practice is working on a multitude of projects including; the Fiera di Milano master-plan and tower, the Aquatics Centre for the London 2012 Olympic Games, High-Speed Train Stations in Naples and Durango, the CMA CGM Head Office tower in Marseille and urban master-plans in Beijing, Bilbao, Istanbul, Singapore and the Middle East.
Zaha Hadid Architects continues to be a global leader in pioneering research and design investigation. Collaborations with artists, designers, engineers and clients that lead their industries have advanced the practice’s diversity and knowledge, whilst the implementation of state-of-the-art technologies have aided the realization of fluid, dynamic and therefore complex architectural structures.
Zaha Hadid’s work was the subject of a critically-acclaimed retrospective exhibition at New York’s Solomon R. Guggenheim Museum in 2006 and showcased at London’s Design Museum in 2007. Hadid’s recently completed projects include the Nordpark Railway stations in Innsbruck, Mobile Art for Chanel in Hong Kong, Tokyo and New York, the Zaragoza Bridge Pavilion in Spain and the Burnham Pavilion in Chicago.

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TAGS: Clothing, Stores
  • friend
    Alex Christodoulou | 2008-11-01 13:09:18

    ti wreo...!!!!

  • friend
    yatzerina | 2008-11-03 10:38:09

    Dear Yatzer, Good morning!! As you already know I am a big fan of yours! I check your blog on a daily basis.... So please try to "feed us" as well on a daily basis! Don't skip days! We want more and more and more! Its a demanding life......

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