new Camper store in TOKYO. And Yes... Jaime Hayón is Santa Clause

published in: Interiors, Fashion By Tina Komninou, 02 July 2009

Pin It

photo © Koji Fujii (Nacasa&Partners.Inc)

When we saw this project that you are about to see, that was created by one of our favourite designers it finally all came together in our minds and we found a way to characterize this talented designer. Jaime Hayón is our Santa Clause.
Santa Clause is a figure beyond realistic existence who gives joy through presents, hope through our emotions and belief for those who truly open their minds into a supernatural level and believe that one day they will fly.
Jaime Hayón does fly and Yatzer is a believer.
Jaime Hayón creates objects and spaces that take you to far away places from another era incorporated to exist in our time, he gives joy through his work making us smile when we observe, he gives hope to young designers everywhere that our waiting to be inspired and finally belief as far as design is concerned refusing to tie it down to one mould.

Yatzer has the priviledged honour to have outmost exclusivity to Jaime Hayón’s new project in Tokyo. Today and for the very first time these official pictures are aired on line. You have seen it here first. It is articles such as this that make Yatzer carrying on believing that one day we will actually reach the stars, catch them and bring them down to show his readers.

photo © Koji Fujii (Nacasa&Partners.Inc)

JAIME Hayón about the project
This new project for Camper is inspired by classic circus elements. It has colour and fantasy. The result is a space full of life and light that invites people to dream. As soon as we step through the impressive door of organic shapes, with a handle shaped like a candy cane, we begin to discover the surprises that await us inside. For starters, there are no corners, only curved forms. There is an interesting contrast between the walls covered in Bisazza mosaic tiles, perfect and delicate, and the cement floor, basic and unfinished. The long, narrow centre table resembles a centipede. The coloured mirrors placed on the ceiling elongate perspective and give the store added warmth. These small touches of quality do not go unnoticed. The special areas are separated by bevelled glass panels reminiscent of cut gemstones. Colour filters create a magical transparency. They exude freshness.

photo © Koji Fujii (Nacasa&Partners.Inc)

photo © Koji Fujii (Nacasa&Partners.Inc)

"This is a store where the elves are working hard and happily to produce the merchandise back of house and the upalupa serve you and assist you, with a coke and a smile.  Heaven for children and adults that still have their enthusiasm strongly attached within their souls." Tina Komninou

photo © Koji Fujii (Nacasa&Partners.Inc)

photo © Koji Fujii (Nacasa&Partners.Inc)

Camper Together. Throughout its history Camper’s personality and in particular, the unique creative that is reflected in all its stores, has always been enriched by the many contributions of designers, architects and artists. Carlos Ronaldo, Javier Mariscal, Neville Brody, Óscar Mariné, Peret or the Memphis group, among many others, apart from figures like Fernando Amat, Oleguer Armengol, Jordi Nogués, Shiro Miura or Martí Guixé, the most prolific being in the last few years, They have all contributed to these spaces individually, yet always different in approach and always special. However together, this creativity is an important component in the brand because the result of these collaborations truly transmits this brand’s values and image to the world.

[Do you recognise this guy????]

photo © Koji Fujii (Nacasa&Partners.Inc)

photo © Koji Fujii (Nacasa&Partners.Inc)

The Together concept had already been born in Camper but had yet to be written down. It now takes on even more strength in the new projects, like this one developed together with Michele De Lucchi and that follow the projects developed by Jaime Hayón, Alfredo Hâberli, the Campana brothers, Konstantin Grcic or the Bouroullec brothers for Camper in different cities of the world. Adding the experience of one to the wit of another, the Majorcan firm continues in the line of diversity versus the repetition that has established itself in the world of commercial interior design. Camper continues innovating and opts for new languages that communicate the essence of a brand that is always loyal to its original spirit.

photo © Koji Fujii (Nacasa&Partners.Inc)

photo © Koji Fujii (Nacasa&Partners.Inc)

There is nothing else for Yatzer to say besides this
We are delighted that Santa came early this year, and we hope that he does so every year and much more than once a year.


CAMPER, Hayon-Studio

Related Articles
Hayón Jaime

About Jaime Hayón

Jaime Hayón Spanish artist-designer Jaime Hayon was born in Madrid in 1974. As a teenager, he submerged himself in skateboard culture and graffiti art, the foundation of the detailed, bold-yet-whimsical imagery so imminent in his work today. After studying industrial design in Madrid and Paris he joined Fabrica in 1997, the Benetton-funded design and communication academy, working closely with the legendary image-maker and agitator Oliverio Toscani. In a short time he was promoted from student to head of their Design Department, where he oversaw projects ranging from shop, restaurant and exhibition conception and design to graphics. Eight years later, Jaime broke out on his own, first with collections of designer toys, ceramics and furniture, followed by interior design and installation. His singular vision was first fully exposed in ‘Mediterranean Digital Baroque’ at London’s David Gill Gallery, an exciting mise en scène, largely executed in ceramic, followed by ‘Mon Cirque’, which traveled to Frankfurt, Barcelona, Paris and Kuala Lumpur. These collections put Jaime at the forefront a new wave of creators that blurred the lines between art, decoration and design and a renaissance in finely-crafted, intricate objects within the context of contemporary design culture.

[official website]
  • friend
    Daniel Loves Objects | 2009-07-03 04:46:21

    Thats a great one Yatzer! Always love the 1st hand information that this site provides! Thumbs up again for the inspiring work! and also to Jaime Hayon for the most whimsical and coolest and vibrant and awakening stuff that we can see on this planet earth, makes this Friday feels soo good!

  • friend
    diego | 2009-07-03 06:47:30

    So much hype!!! Ugly to my eyes....

  • friend
    alex | 2009-07-03 11:38:28


  • friend
    yatzerina | 2009-07-03 12:34:48

    It was the 2nd of July 2009 when Yatzer decided to surprise us once more, this time with the new 'Baby' of our always favourite designer JAIME HAYON... Then suddenly right in the middle of the summer; Santa Clause came along by the incredible text of our favourite Tina Komninou! ………..What could I say… I can’t get enough of watching the ‘dreamy’ store of Camber and the incredible inspiration of JAIME HAYON, were once more his fantasy had no limits! He combined the future with good old valuable times!!!! But I also, can’t get enough of reading those beautiful lines that travel you to one of my favourite destinations …’The Chocolate Factory’ :-) :-) :-) Congratulations….. You are a great team!!!!

  • friend
    hybrids | 2009-07-04 14:38:23

    can you hype it a bit more? what about this is GODS revelation!!! pleease, what r u a teenage student? you should research a bit more about REALLY cool stores here in tokyo.. this is already such mainstream multicorporation safe commercial fare, we're bored...yawn

  • friend
    Melinda storer | 2009-12-19 12:16:47

    Amazing!!! i think the space looks fantastic.A really cute store, quite decorative and clean the quality of shoes are best est wonderful store i have"t seen this kind of well decorated shop and i really love this in my heart. Overall a user friendly site.

Your message is awaiting moderation. Thank you. - {x}

Leave a comment

Make sure you enter the * required information where indicated. Please also rate the article as it will help us decide future content and posts. Comments are moderated. Please no link dropping, no keywords or domains as names; do not spam, and do not advertise!