V.O.W N°32 // Gulp-The Making of The World's Largest stop Motion Animation

published in: Art, Photography, V.O.W By Ricardo Hernandez, 11 August 2011

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Image Courtesy of Aardman Animations and Wieden + Kennedy

V.O.W N°3(8 - 14 August 2011)

Our world is full of daring people. It is the passion and determination of these people that continue to inspire many of us by developing and implementing things that captivate our senses. 'Gulp' is a world record breaking short film by Aardman Animations and Wieden + Kennedy for Nokia.  Only shot with the Nokia N8 and highlighting its 12-megapixel camera, Aardman's creative team Sumo Science, Will Stud and Ed Patterson, venture into a public beach to shoot the largest stop motion animation film ever. How can the world's largest stop motion film be shot with the smallest of cameras? This week's V.O.W (video of the week) brings you a behind the scenes look at the process, team effort as well as challenges that made this possible.

>> Sand In Your Eye director Jamie Wardley, choreographed a team of sand artists and 30 art student volunteers to create gigantic sand drawings with precision timing that had to be smoothed over and re-drawn every 4 minutes to stay on the tight schedule dictated by the spring tide. The team were shooting up to 75 frames per day and each time the sand had to be raked over in order to create the individual drawings for each frame. The shoot lasted for seven days including one night’s shoot.<<

Image Courtesy of Aardman Animations and Wieden + Kennedy

Image Courtesy of Aardman Animations and Wieden + Kennedy

Image Courtesy of Aardman Animations and Wieden + Kennedy

Image Courtesy of Aardman Animations and Wieden + Kennedy

Three Nokia N8 phones elevated 36 meters above the ground on a cherry picker on a beach in South Wales, UK, shot a canvas of 42.71 meters x 24 meters creating the ‘World’s Largest Stop-motion Animation Set’.  Shooting high resolution JPEG's, they compose a sequential narrative that is later composed into a linear timeline that renders this fascinating technique into a film. Shooting the film with Nokia N8 phones is not the biggest challenge here but shooting outside in an uncontrolled environment is tough job for stop motion which requires careful planning and controlled environments; this makes this project a fascinating from many angles.

Image Courtesy of Aardman Animations and Wieden + Kennedy

With only two physical props, the boat and a pixelation artist, the team recreates the various scenes using the sand as their canvas. Utilizing professional sand artists, they are able to plan and make use of large stencils to compose these large and beautiful illustrations.  This is a great project for the creative community at large. 'GulpGulp' is a story of innovation, creativity, technology and collaboration, things that   Nokia wants its consumers to embrace.

Image Courtesy of Aardman Animations and Wieden + Kennedy

NOKIA GULP CREDITS
TITLE: GULP
YEAR: 2011
RUNNING TIME: 1 x90”
NOKIA CLIENT: PHILIP HICKEY  (GLOBAL DIGITAL MARKETING MANAGER)
PRODUCT: NOKIA N8
WIEDEN & KENNEDY
CREATIVE DIRECTOR(S): KIM PAPWORTH , TONY DAVIDSON
CREATIVES: DAVID BRUNO , TOM SEYMOUR
PRODUCER:  MICHELLE BROUGH
ACCOUNT MANAGER:  TOBY HUSSEY
MAKING OF: NICO ENGELBRECHT
PR: BELLA LAINE
AARDMAN ANIMATIONS
DIRECTOR (S)
:  ED PATTERSON , WILL STUDD
PRODUCER:  STEPHANIE OWEN
PROD. ASSISTANT #1 DANNY GALLAGHER #2 NICK MILLER
PROD. COORDINATER:  HOLLY MARLOW
PROD. MANAGER: MARK HEWIS
LOCATION MANAGER: TIM FAULKNER
SAND ART DIRECTOR: JAMIE WARDLEY
SAND TEAM #1 ANDY MOSS #2  TOM BOLLAND
1ST AD: LISA BUTLER
D.O.P: TOBY HOWELL
CAMERA ASSISTANT #1  SAM MORRIS #2 ERICA POWNALL
GAFFER: NAT SALE
SPARK #1 IAN JEWELS  #2 LEX TULLY
CAMERA DATA: PAUL REEVES
PIXELATION ARTIST: WILLIAM TODD
ANIMATOR #1 INEZ W #2 NICK HERBERT #3 MERLIN CROSSINGHAM
PROPS MAKER: HELEN JAVES
PROPS #1 SION LANE  #2 PAUL GALLOWAY
SENIOR POST ARTIST: JIM LEWIS
COMPOSITORS: SPENCER CROSS, PAULE QUINTON,DAN BLORE
GRADE:  JIM LEWIS
PR: ANNA HARDING
WAVE STUDIOS
SOUND DESIGNER: JACK SEDGWICK
MUSIC COMPOSER: WILL GROVE-WHITE
MUSIC TRACK: GUITAR GULP

sources:

Aardman, Wieden + Kennedy , Nokia

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