Project Name
Where I See Fashion
Posted in
Fashion
Fashion Designer
Bianca Luini
Detailed Information
Project NameWhere I See FashionPosted inFashionFashion DesignerBianca Luini

Text by Yannis Tzannis for Yatzer.com

According to Bianca Luini, fashion is everywhere and everything is in fashion, and her blog WHERE I SEE FASHION seems to be proving that statement just right. Taking the form of a digital diary filled with entries that reference anything from photography and design to nature, and of course fashion, WISF, during its one and a half years in existence, has managed to attract more than 400,000 readers on the lookout for inspiration through visual stimuli.

A creative herself, having graduated from the Politecnico di Milano with a degree in fashion design, Luini always felt that simply reblogging ‘pretty’ images wasn’t enough and thus began experimenting with ways in which she could breathe new life into them.

Match #158Lydie Kochetkova by Saima Altunkaya for L’Officiel Ucraina April 2012 | White daffodils

Match #158
Lydie Kochetkova by Saima Altunkaya for L’Officiel Ucraina April 2012 | White daffodils

What started as a personal archive full of content taken off the internet, soon became her own little project in which visuals sharing similar patterns would be selected and then combined into individual spreads, with the purpose of showcasing that everything, is, or can be related in some way. Although the young designer claims that finding the right match is not quite the easy task (taking many hours, sometimes days or even weeks), her talent soon becomes apparent just by looking at all the different combinations found on her blog. Difficulty aside, Luini’s work reminds us that a perfect pair will always be found if we keep looking, just one of the many elements we choose to keep from our visual journey through WISF.

Match #153Elena Sudakova in “Invitation à la Danse” by Sølve Sundsbø for Numéro Magazine #91 March 2008 | Prometheus Bound by Nicolas-Sébastien Adam,

Match #153
Elena Sudakova in “Invitation à la Danse” by Sølve Sundsbø for Numéro Magazine #91 March 2008 | Prometheus Bound by Nicolas-Sébastien Adam, white marble, 1762

Match #90Gisele Bündchen in “Body Double” for Vogue Paris November 2013 by Inez & Vinoodh wearing Jean Paul Gaultier | Detail of the Arc de Triomp

Match #90
Gisele Bündchen in “Body Double” for Vogue Paris November 2013 by Inez & Vinoodh wearing Jean Paul Gaultier | Detail of the Arc de Triomphe du Carrousel in Paris by CKND

Match #208Juan Manuel Arancibia and Nicolas Ripoll photographed by JUSTIN WU for the cover of Libertarian Magazine Issue #7 | Artwork by Cliff Briggie

Match #208
Juan Manuel Arancibia and Nicolas Ripoll photographed by JUSTIN WU for the cover of Libertarian Magazine Issue #7 | Artwork by Cliff Briggie, photography and mixed media

Match #110Iris Van Herpen Spring 2012 | Old tree bark

Match #110
Iris Van Herpen Spring 2012 | Old tree bark

Match #130Yiqing Yin Haute Couture Fall 2013 | Mountain Lake by Michael Creese, 2014

Match #130
Yiqing Yin Haute Couture Fall 2013 | Mountain Lake by Michael Creese, 2014

Match #121Exhibition Magazine Spring/Summer 2014 Cover by Pierre Debusschere | Spider Of The Evening by Salvador Dalì, 1940

Match #121
Exhibition Magazine Spring/Summer 2014 Cover by Pierre Debusschere | Spider Of The Evening by Salvador Dalì, 1940

Match #102Ajak Deng for Givenchy Resort 2012 | Park Place in Mayfair, London by SHH Architects

Match #102
Ajak Deng for Givenchy Resort 2012 | Park Place in Mayfair, London by SHH Architects

Match #201Details at Mary Katrantzou Spring 2012 | Underwater painting by ALEXANDER BELOZOR.

Match #201
Details at Mary Katrantzou Spring 2012 | Underwater painting by ALEXANDER BELOZOR.

Match #67Maud Welzen in “In My Castle” for Harper’s Bazaar November 2012 by Benjamin Kanarek wearing Jantaminiau | Bouganville in Malta, Europe

Match #67
Maud Welzen in “In My Castle” for Harper’s Bazaar November 2012 by Benjamin Kanarek wearing Jantaminiau | Bouganville in Malta, Europe

Match #203Raf Simons Spring 2015 | Fuji, Mountains in clear Weather (Red Fuji) by Hokusai

Match #203
Raf Simons Spring 2015 | Fuji, Mountains in clear Weather (Red Fuji) by Hokusai

Match #207Details at Mary Katrantzou Spring 2011 | Interiors at the Greenbrier Resort in White Sulphur Springs, West Virginia

Match #207
Details at Mary Katrantzou Spring 2011 | Interiors at the Greenbrier Resort in White Sulphur Springs, West Virginia

Match #194Kay Kwok MA 2012 Collection | Abstract 5 by JACK VANZET

Match #194
Kay Kwok MA 2012 Collection | Abstract 5 by JACK VANZET

Match #159Benjamin Jarvis by Thomas Cooksey for HERO Magazine | Building in Eindhoven, Netherlands photographed by GIJS LEUSSINK

Match #159
Benjamin Jarvis by Thomas Cooksey for HERO Magazine | Building in Eindhoven, Netherlands photographed by GIJS LEUSSINK

Match #160Tali Lennox by David Slijper for Vanity Fair Spain January 2013 wearing Christian Dior Haute Couture | View from Lipari, Aeolian Islands in

Match #160
Tali Lennox by David Slijper for Vanity Fair Spain January 2013 wearing Christian Dior Haute Couture | View from Lipari, Aeolian Islands in Sicily, Italy photographed by Giuseppe Finocchiaro

Match #176Details at Céline Fall 2013 | Forest with green moss and white trees

Match #176
Details at Céline Fall 2013 | Forest with green moss and white trees

Match #56Samsøe Samsøe Spring 2013 | Volcanic rivers in Iceland photographed by ANDRE ERMOLAEV

Match #56
Samsøe Samsøe Spring 2013 | Volcanic rivers in Iceland photographed by ANDRE ERMOLAEV

Match #145Details backstage at Christian Dior Haute Couture Spring 2012 | Terraced rice fields in Yunnan, China

Match #145
Details backstage at Christian Dior Haute Couture Spring 2012 | Terraced rice fields in Yunnan, China

Match #167Lakshmi Menon by Nagi Sakai for Please! Magazine | Wavy branches by POSTLLS, oil painting, 2014

Match #167
Lakshmi Menon by Nagi Sakai for Please! Magazine | Wavy branches by POSTLLS, oil painting, 2014

Match #133Agata Rudko photographed by Billy Nava for Schön! Magazine wearing Ulyana Sergeenko fur coat & Maison Martin Margiela mask and gloves |

Match #133
Agata Rudko photographed by Billy Nava for Schön! Magazine wearing Ulyana Sergeenko fur coat & Maison Martin Margiela mask and gloves | Glacier in Alaska photographed by Guy Myers

Match #142Issey Miyake RTW Spring 2014 | Interior of the Caixa Forum art gallery in Madrid, Spain

Match #142
Issey Miyake RTW Spring 2014 | Interior of the Caixa Forum art gallery in Madrid, Spain

Match #124Dior Homme Demi-Measure campaign | Iceberg in the Arctic photographed by David C. Schultz

Match #124
Dior Homme Demi-Measure campaign | Iceberg in the Arctic photographed by David C. Schultz

Match #161Shoes at Alexander Wang Fall 2014 | Radius by Neil Campbell, acrylic on wall, 2011

Match #161
Shoes at Alexander Wang Fall 2014 | Radius by Neil Campbell, acrylic on wall, 2011

Match #168Details at Balmain Fall 2014 | Zebras

Match #168
Details at Balmain Fall 2014 | Zebras

Match #81Gareth Pugh RTW Fall 2010 | Building in Singapore photographed by HAFIZUDDIEN JU

Match #81
Gareth Pugh RTW Fall 2010 | Building in Singapore photographed by HAFIZUDDIEN JU

Match #179Giambattista Valli Spring 2014 | We Will All Be Changed (detail) by MICHAEL CINA, 2011

Match #179
Giambattista Valli Spring 2014 | We Will All Be Changed (detail) by MICHAEL CINA, 2011

Match #151Angela Chrome by Simon Danaher | Details of a motorbike engine

Match #151
Angela Chrome by Simon Danaher | Details of a motorbike engine

Where I See Fashion: An Unusual Fashion Blog by Bianca Luini

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