ICFF 2010 didn't extend beyond the halls of the Javits Center but New York Design Week was fully vibrant and moving throughout the arteries of the city. Upon arrival to Great Jones Street, you are welcomed by a multitude of people roaming the sidewalk, drinking and chatting on a beautiful Saturday afternoon. As part of New York Design Week, Japan Premium Beef store transformed into an unconventional gallery during NoHo Design District which was produced and curated by Sight Unseen. We know that meat is in display everyday through glass at this small butcher shop but this time meat is transformed into glass by Fabrica's own Creative Director, Sam Baron.
The installation combines glamour, handicraft, representation, allegory, fragility, rusticity and humor. Italian glass blowers have always represented nature and extended their properties onto glass but today is different. Today we experience the beauty of meat because our modern lifestyles takes us away from the kitchen and we mostly see it as an order to a waiter or waitress. We are detached from the craft and beauty of the butcher's trade and charcuterie. The installation unites the beauty of glass with the beauty of a good handmade sausage.
As you can notice from the environmental pictures, they can be easily overlooked if simply just walking by. This minute treasure is a delight as you get closer and look through the vitrine and notice the fragility and delicacy of the pieces, as they are strung together and suspended like a meat chandelier. They look beautiful beside a wide selection of meats as people come in and look through them to order to next meal. Japan Premium Beef sure knows how to display and serve their customers with beef knowledge and art. I am getting hungry now!