At first glance I thought WOW! Jaime Hayon did it again! At a second glance I clearly noticed that although the form was very Hayon-like, there was something about the graphics of this composition which made it very unique and very different from what we know. The truth is that the Pattern Diary collection is the result of a yearlong investigation into identity, patterns, still life’s and compositions, explored only in Red and Blue as a thesis project by Cape Town-based designer Renée Rossouw at the Madrid based European Design Labs.
With the application of only red and blue pens, Rossouw sketched audacious patterns to create a graphic and visual language on the pieces. She has produced beautiful ceramics, each is unique but they sit beautifully together as a collection. Rossouw’s journey concerning this project began in 2010, when she visited various design fairs as to enhance the extracurricular activities of her studies and broaden the knowledge attained at the European Design Labs. In every city that Rossouw visited she sketched abstract maps of urban spaces, buildings and fixtures such as windows and tiles.
Each Pattern represents an abstract diary entry; the collection works as a whole, and each piece can be sold individually. In a room, whether the pieces are placed together as a still-life or dispersed, the bold graphic patterns create a graphic and visual language that fills the space. The patterns correlate to each other, as if in a graphic discourse; the red and blue nonfigurative pen sketches were the motivation and the stimulation of the Pattern Diary ceramics collection.
The project was in collaboration with Bosa Ceramiche, Italy, directed by Jaime Hayon and Matteo Zorzenoni.