Modern cowboys and saloon girls just found their favorite accessories for this season. Bjørg jewellery 2011 collection is mainly inspired by far far west and explores the quest for gold, literally and metaphorically. Imagine a lost town, in the middle of nowhere, where its inhabitants are into strange rituals, where skulls in silver and gold symbolize the illusions of the material world and our attempts to postpone the sad end that awaits all of us. Bjørg jewels are the keys to a mystical world, charged with a seducing beauty that nobody can really resist.
Precious stones are combined with gold, insects become decorative elements and butterflies are kept like hostages of the beautiful in hand made domes. Bones and knuckles shine brighter than ever, crafted into cuffs, rings and body chains, grabbing the body like a second shining spine. And yes, there are crystals and feathers and horsehair, symbols of power and magic.
Transformation is the word here, a celebration of the supernatural power jewels can obtain, imminent in numerous myths and fairy tales. The wind blows strong in Bjørg town, covering the bodies of its citizens with dust and letting their shinning jewels be the only true protagonists. Bjørg 2011 campaign reflects the spirit of the collection in the most powerful way, featuring a series of amazing photos full of mystery and sensuality. If the key for survival is beauty, then Bjørg jewels are the most powerful amulets you can find out there!