Project: Theurel & Thomas
Architecture and interior: Anagrama
Address: Ave. Calzada del Valle 350-L17â¨, San Pedroâ¨, Mexicoâ¨
Project team: Sebastián Padilla, Mike Herrera, Germán Dehesa, Roberto Treviño, Gustavo Muñoz
Opening: October 2009
Come on Yatzer readers, you got to admit it; you can’t get enough of design delights! We at yatzer know it perfectly well and that’s why we make our best to tease your design needs every day. And since you are very selective in what you consume, we think we have the perfect recipe for you: Theurel & Thomas first’s pâtisserie in Mexico that promises to feed both your design appetite and your stomach!
Theurel & Thomas are specialized in macarons, the most popular dessert of the French pastries. Made of meringue, almond power and sugar, they are world famous for their addictive taste and their delicate softness. Theurel & Thomas are the first maison in Mexico specialized in macarons and this has already earned them a lot of devotees. But apart from the excellent quality and the various tastes and colors of the delights that star Chef Irving Quiroz Quintana prepares following the French tradition, they are famed for the design and ambiance of their stores.
Anagrama studio, pioneers in brand development, is to be blamed for the unique take on French elegance of the Theurel & Thomas pâtisserie in San Pedro, Mexico. Situated in one of the most exclusive suburbs, it has captured the attention of design enthusiasts that are crazy for the perfect white scenery where macarons are the only touch of color.
“White was our primary tool for design. As a result of this the attention was fully oriented to the colorful macarons. We also placed two lines in our design in cyan and magenta, like if it was a modern French flag, in order to inject a vanguard vision to the identity. Finally, we selected Didot (created by Firmin and Pierre Didot), a French typography that is ideal to represent the brand’s sophistication”. words by Anagrama
Anagrama created a space where every detail is taken care of, from the furniture to the packaging. As they say, they meticulously selected each porcelain piece creating a balance with sophisticated specks that made the value of the brand and the exclusivity of the product outshine. The final result is more than rewarding, perfectly representing the elegance of these delicate desserts. Theurel & Thomas pâtisserie is an excellent example that good design and good food can do miracles together!