"Leo Burnett Lisboa" is a Lisbon-based creative studio. It is so-called because it identifies with Leo Burnett, his philosophy, his way of working and his talent. Its principles are the same as they have been for nearly a century, when Burnett opened the doors of his first studio in Chicago during a great economic depression. His studio was a real creation, and he himself was always accompanied by his famous black pencil. "Leo Burnett believed that making announcements had to be fun and that nothing should take precedence over creativity." - Leo Burnett Lisboa