Pantone Queen // 60 Years Of Matching Colour

published in: Graphics By Ricardo Hernandez, 03 June 2012

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photo © Pantone® and Leo Burnett London

It has been 60 years since Queen Elizabeth II’s coronation onto the throne in Britain. The Diamond Jubilee celebration is well underway and we are here to share not only the popularity of the monarchy, but the array of colours that have defined the stylish consistency of the Queen over the past 6 decades. Colour was the premise to the collaboration between Pantone and Leo Burnett London as they team up to bring you a limited edition colour guide of the Queen's coordinated ensembles. The guide is numbered featuring PANTONE Colour references citing the date and location that defines the queen's choice. So, next time you are selecting the swatches to a stationery system or defining the palette of your next poster, let her Royal Highness, the Queen assist you in the matter.  

Colour is powerful and often used with purpose; something that the Queen has learned over the years. We have witnessed some of her most notable moments in her reign through the colour she wore on any particular occasion. The Queen is notorious for wearing monochromatic ensembles that make her appear taller; this shifts the focus to her rather than any distraction that may be caused by a disarray of colours. We are all too familiar with seeing celebrities and their style choices parading the red carpet; the Queen of England will always be dressed in one colour, this alone leaves plenty to talk about. So next time you notice a particular colour, think about the occasion  and what Queen Elizabeth was doing when she wore it; we are pretty sure it was important.

photo © Pantone® and Leo Burnett London

photo © Pantone® and Leo Burnett London

Selecting feature colours from the Queen’s wardrobe, Leatrice Eiseman, executive director of the Pantone Colour Institute®, reflects on some of the most notable colour selections:
>>> PANTONE 13-0755 Primrose Yellow ''The Queen’s royal wedding outfit from 2011 was Primrose Yellow. Yellow is a colour that speaks to the future with hope and optimism. William’s wedding was a time of national celebration and this choice of yellow complements the joyous mood of the occasion. It’s a colour that is high visibility (befitting a queen), while still not detracting from the bride.''
>>> PANTONE 13-4411 Crystal Blue ''Blue is a colour staple in the Queen’s wardrobe. It’s a colour that communicates constancy and it is also symbolic of her devotion to the British people. Blues traditionally have calming properties and she is often seen wearing them during difficult times. Blue is also seen as de-stressing so it’s no surprise she was sporting a serene blue to a Royal Garden Party in 2010.''
>>> PANTONE 16-2124 Pink Carnation ''Queen Elizabeth wore lighter tones of pink more frequently when she was younger, adding softness to her role as Queen and making her seem less austere. The PANTONE 16-2124 Pink Carnation she wore to the Chelsea Garden Party in 1967 is a good example. In recent years however, she has been seen in trendier bright pinks, defying her age and communicating that she is a monarch modern in thought and spirit.''
>>> PANTONE 13-5414 Ice Green ''During the Queen’s landmark state visit to Ireland, the first since the country gained independence in the 1920s, she was seen in a cool shade of green. Her colour choice echoed the sentiment of her visit as green is widely seen to symbolise new beginnings, fresh thoughts and rejuvenation.''

photo © Pantone® and Leo Burnett London

photo © Pantone® and Leo Burnett London

 

CREDITS:
The Queen Palette project was developed at Leo Burnett London by art directors/copywriters Will Thacker and Blake Waters, executive creative director Justin Tindall, print producer Chris Dale, art buyer Leah Mitchell. Artwork, creative imaging and colour management was by Mundocom. Photographer was Andy Rudak. Printing was by Precision Printing, using HP Indigo 7500 Digital Press and the 7-colour (CMYKOV) HP IndiChrome on-press PANTONE emulation, simulating PANTONE MATCHING SYSTEM® that can match 97 percent of the PANTONE Colour range, to achieve exact colour matching.

sources:

The Inspiration Room,Pantone,Leo Burnett London

  • friend
    Dave Jonson | 2012-06-03 18:32:11

    Wow! great article and some great graphics using the pantone colours/colour book effect.

  • friend
    Kelly Knudsen | 2012-06-06 05:23:06

    Hi, I would very much like to obtain/purchase the PANTONE Queen 60 years of matching colour swatches.Thanks, Kelly

  • friend
    Dave Jonson | 2012-06-06 12:16:19

    Is this available to purchase?

  • friend
    Julia Minamata | 2012-06-06 21:22:06

    I love this and all the work that went into it. I also find it kinda funny and I can't really explain why!

  • friend
    Alex | 2012-06-09 16:24:32

    Love whats been done here! i work as a designer so i reference the pantone swatch book regularly!

  • friend
    yang | 2012-06-12 05:23:38

    I would also like for my queen customized

  • friend
    Allen Ferrell | 2012-06-21 15:51:01

    A great tribute to colour and many thanks to Lee Eiseman for her continued great work!

  • friend
    Carol Stearns | 2012-06-21 16:18:04

    I love the English, especially the royal family! We lived there for 3 years in the 70's while stationed with the USAF and loved every minute. Went out of our way to see the royals whenever possible. Love this colour analogy and the English spelling of "colour". She is a colorful Queen, had never thought about it. One thing I noticed while viewing photos of the Queen during her jubilee, she has a favorite hat style that has been reproduced in several colour versions! Thanks for the interesting read.

  • friend
    leatrice eiseman | 2012-06-23 23:25:01

    It was really interesting for me to have participated in this the development of this guide. The Queen truly has a strong sense of color and I feel certain that many of my CMG fellow members are happy to see more color in her outfits, rather than less!!Leatrice Eiseman

  • friend
    wendy bond | 2012-07-16 21:12:21

    I would like to obtain this masterpiece of design, please tell me how!

  • friend
    Norton COOPER | 2012-07-28 13:15:06

    Waooooowwww. Excellent stuff. Would very much like to get a copy. Can't find it anywhere for sale online :-s

  • friend
    Dean Williams | 2012-09-05 19:34:06

    This is great - you should have passed this onto Pantone to do for this years Queens Jubilee, great idea very well executed. Let me know if these are for sale yet, you seem to have a lot of interest in them.

  • friend
    Marta | Fotógrafos Almería | 2012-09-21 13:21:25

    I loved it. Ha ha Pantone Queen is fantastic.

  • friend
    John | Estudio de Diseño | 2012-09-29 00:38:19

    Love it! Very fun and different.

  • friend
    zamjad | 2012-12-27 15:58:39

    I know I am late but I can't stop myself to participate in this discussion.. I want to say CONGRATS to you all for having such a wonderful design and print. I will also say that you have awesome colour scheming.

  • friend
    Bill | 2013-02-23 00:57:44

    Pantone Queen rocks! Please tell me where I can buy a copy or ten?

  • friend
    LoveDesignInspire | 2013-08-30 17:19:59

    Love this, absolutely amazing! can these be purchased? it would be great to have one.

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