Even though you may have missed the Milan Design week, there’s still a good reason to visit the city: the breathtaking 2.0 Exhibition at the Bagatti Valsecchi Museum curated by Rossana Orlandi, who ten years ago, founded the 'Spazio Rossana Orlandi' in Milan, the aim of which is to promote young and upcoming designers from all over the world. This awe-inspiring exhibition is the outcome of two Landlords and two Ladies, a well thought out collaboration between the spirits of Fausto and Giuseppe Bagatti Valsecchi, the landlords and founders of the Palazzo at the end of XIX century, with Goga Ashkenazi’ patronage who is chairwoman and Creative Director of the 100 year old fashion label Vionnet and Rossana Orlandi responsible for the creative part.
A ‘home inside the home’ curated by Orlandi, located below the Palazzo’s grand stairway hosts and protects all the precious wonders that will fill the Museum Design Store. Built out of light and sturdy iron weft and glass warp, the Store has been designed by Massimiliano Locatelli (CLS Architetti), and is undoubtedly a contemporary masterpiece in the heart of the Bagatti Valsecchi Museum. Other substantial contributors included: Flos, Officine Ariotti, SolO Su Misura Arredamenti, Tecton and The photographer's room.
As visitors walk through the Mansion, they will have the opportunity to examine Maarten Baas’ new masterpiece for 'Laikingland' in detail as well as 'Just about now', where the sound of a gong poetically signifies the passing of time. For the Salone del Mobile 2013, the Vionnet fashion house commissioned Nacho Carbonell to design ‘45 degrees and blue’ light installation. And the outcome is fascinating. In an attempt to bring more light into the Palazzo, Carbonell developed a monumental chandelier where tubes of silicon with LED lights hang from a metal structure that forms a 45 degrees angle, creating a noble and alluring installation in glaring blue hues. Always inventive, FRONT design studio along with Booo Lab developed the 'Surface Tension Lamp', a humorous and eccentric hymn on the ephemerality of the lampshade that in this case is created by the lamp itself which is nothing more than a soap bubble. Since the LED light source can last for 50,000 hours, each of the Lamps will have 3 million different shades.
The 2.0 Exhibition at the Bagatti Valsecchi Museum will be on view until the 30th of April 2013, at the Bagatti Valsecchi Palazzo, Via Gesù 5, 20122 Milano, Italy.
Surface Tension Lamp by Front Design for Booo Lab at Museo Bagatti Valsecchi. Video footage by Robert Anderson. Photo by Tatiana Uzlova.
Placed in the astonishing Palazzo in the heart of historic downtown Milan, authentically embellished with 19th century pieces, this exhibition is more than a collection of contemporary design artifacts. It opens a dialogue between past, present or even future trends, creating a weirdly alluring bridge between them. With her discreet arrangement of the design pieces into the already outspoken interior, Orlandi gives visitors the exact amount of space needed to draw their own conclusions on this silent debate of eras.