LEAP films have proved that in just 90-seconds, they can make you come…. out of your comfort zone and into the world of riding, in search of your true soul. Directed by Darren Statman, the ad for the London based bespoke motorcycle maker ‘ Untitled’ has completely mesmerized us. Shot as a journey through a desolate London wasteland and reminiscent of a Fellini masterpiece, Statman wanted to create a film that treats the bike as a presence, using the roar of the rebuilt bikes’ engine to tell a narrative of the bikers whilst portraying the experience of riding a bike itself as a shortcut through.... Hell!; a hell that seems so desirable and passionate that you want to ride the bike together with the man on it..
Mark Lonsdale who produced this creation together with Lucian Evans describes the film as ‘a striking and memorable road movie set in a lost London which makes people want to watch it again’. Of course what makes this final product so enticing is the sexual roar of the rebuilt bikes’ engine together with the view of these bespoke once run down neglected pieces brought back to life. The history, care & timelessness of these restorations instantly create a feeling of utter sensitivity and passion towards anyone who rides these bikes; a feeling which is all so desirable. Instantly with one mere glimpse, you understand that the riders are these motorcycles’ protectors. It is a connection akin to that of a lover, mother or brother that can only be understood by their creators.
‘Untitled Motorcycles’ consists of two guys and a girl. Rex Martin the chief mechanic, Anita his assistant and Adam Kay who is in charge of fabricating parts, putting bits of the bike back together and who is responsible for all social media. ‘Untitled’ does not focus on elements such as speed or urban cool. Instead, they seek to build motorcycles that speak to the soul. They bring old unloved motorcycles back to life and recycle them into classics. Being a pair of BMW Motorran enthusiasts from Camden Town, UK, Adam & Rex are quickly becoming some of the country’s best-known custom builders. The philosophy for customization as Adam says is ‘to create a machine that is highly individual which however, maintains the usability which is one of the best features of BMW’s motorbikes. We find inspiration in classic British machines, as well as American dirt bikes and flat trackers. We believe that our work speaks for itself through the beauty of handmade parts and BMW’s great engineering’. However, in addition to their custom made machines, notice must also be given to Untitled’s entrepreneurial gut. In a relatively short time, they’ve proven themselves to be ambitious contributors to the motorcycle aficionados‘ world - through their sharing of moto pictures, stories and content daily with their social media.
As a conclusion there is nothing to say but Rex, Anita & Adam ‘God bless you’.