Jaime Hayon is definitely aware of the fact that good design creates emotions. Seven years after their very first collaboration for the ‘Showtime’ collection, the Spanish designer and BD Barcelona Design are now launching their new major collection under the name ‘Gardenias’ during Milan Design Week 2013. This new series which consists of garden furniture showcases Hayon’s unique creativity transforming outdoor metallic furniture that is normally rigid and uncomfortable into organic, almost natural and discretely feminine pieces that at first glance, look like they are made out of wood. Contemporary but at the same time nostalgic, the furniture pieces produced in cast aluminium can easily be combined with textiles or even just painted with Alesta powder coatings, making them outstanding pieces even in a living room.
A leader in the emerging European style, flamboyant and humorous, Hayon continues to be one of the most celebrated Spanish designers, recognisable from his visual language which tactfully oscillates between artistic expression and product design.
''Designers tend to take themselves a bit too seriously. I have a lot of fun of doing what I do. And I think that is evident in my work''. The designer’s love of what he does is perhaps best exemplified in the terracotta vaseswhich complete the Gardenia collection. Simple and elegant, they look like they have leapt out of a child's drawing thereby transforming an archetypical vase into something original and utterly charming.
The ‘Gardenia’ collection is produced by BD Barcelona Design, a name widely recognisable in the world of design. Since 1972, the company has produced collections such as Grcic, Lovegrove, Mackintosh, Mendini, Sottsass, Dali and Gaudi. The company has also been recognised for its efforts through the Premio Nacional de Diseño (1989), the European Community Design Prize (1990) and the Red Dot Design Award ‘Best of the Best’ in 2011.
video © BD Barcelona Design