A few months ago, I met with Van Cleef & Arpels’ Heritage Director, Catherine Cariou who took me on a tour of the archives, showing me various Museum pieces, including a collection of cartoony animal brooches, called the Bestiary, part of the Maison’s affordable and whimsical, La Boutique line. She also showed me an original advert from 1966 displaying these brooches and mentioned that she (and the Maison) have spent the past 20 years trying to locate a missing Puppy to star alongside his animal brooch companions in a reproduction of this poster… I instantly had a thought - that Yatzer could help find the missing puppy! After all, who likes to hear of a puppy that’s gone missing?
The La Boutique collection, first created in 1954, is comprised of fanciful jewelry, such as ear clips and bracelets made out of yellow gold set with fine stones, hard stones and precious stones for small details. Each piece is signed, original, a limited edition and symbolizes a personality trait - such as the Curious Mouse or the Playful Pony. These magnificent pieces quickly became covetable gifts as well as collectors’ items for some of the Maison’s iconic clients.
Be sure to check out the FAMILY section of the new Missing Puppy mini site to meet some of the Missing Precious Puppy’s relatives such as the Oiseau clip (1965), a cute bird sitting on a gold branch; the adorable Chat Malicieux clip (1962); as well as the proud-looking Lion Ebouriffé clip (1962) among the collection’s other imaginative creatures.
Let me tell you what the Missing Precious Puppy brooch looks like in case you see him hiding someplace… he’s made of knitted and twisted yellow gold, with emerald eyes and a cute little black onyx nose. He’s so adorable you just can’t miss him!
The reason he’s so rare and difficult to find is because although Van Cleef & Arpels has kept a list of clients who bought each brooch along with their original moulds in their archives, the Missing Precious Puppy hasn’t been reproduced as many times as some of the other designs. And although in theory replicating the Missing Precious Puppy from the original moulds can be done, it’s always been Catherine and the Maison’s wish to locate one of the original pieces in order to add it to the Van Cleef & Arpels Museum’s impressive, 800-item collection.
So, this is where Yatzer’s extended family around the world - all of you! - comes in:
DOWNLOAD the Precious Puppy’s “MISSING” poster which you will find at Yatzer.com/MissingPreciousPuppy in your preferred language and SHARE IT with all your friends, remembering to add the dedicated #MissingPreciousPuppy hashtag when you do. Follow, retweet and repost all of our updates from his dedicated mini site and encourage your friends, family members, extended relatives, co-workers and neighbors to join in this search.
If we all work together, we’re sure that the Missing Precious Puppy will finally find his way home!