The ROKU suite’s bolder language comes into focus through grey plaster walls, exposed brick, terracotta flooring and a sinuous bamboo-slat structure overhead. Custom stools, a black dining table and a built-in sculptural seat create a richly textured interior where craft and spatial drama are closely intertwined.

Studio LOHO Turns a Listed Factory in Bruges into Jonojé, a Six-Suite B&B and Living Showroom

Words by Yatzer

Kanunnik Duclosstraat 1, Bruges, Belgium

For many design studios, creating their own workspace is an opportunity to reflect their approach and values in built form. In Bruges, Belgian design agency Studio LOHO has taken this premise a step further. Founded in 2017 by Karel Loontiens and Jo Hoeven, and known for its unique ceramic baths, entirely modelled and fired from a single piece of clay, the studio has transformed a former brush factory on the outskirts of the city into Jonojé, a hybrid address that functions as studio, showroom, gallery, living space and B&B.

Set within a listed complex of more than 1,000 square metres, Jonojé’s six suites reframe the idea of brand immersion by erasing the lines between showroom and hospitality. Guests literally step into the studio's material universe: showcasing its signature clay bathtubs, shower cubicles and washbasins alongside furniture designs, custom surfaces and experimental plastering techniques, the suites treat interior design and object-making as a single practice. The result is immersive yet restrained, grounded in craft rather than spectacle.

Inside one of Jonojé’s suites, a large textured ceramic vessel filled with sculptural foliage stands against dark plastered walls and soft curtains. Low light, earthy tones and tactile surfaces create a monastic yet warm atmosphere, reflecting Studio LOHO’s interest in material presence and restrained composition.

Photography by Tijs Vervecken.

A close view of the ROKU suite emphasises the bamboo-slat structure as it curves across the ceiling and down into the room. Set against rough grey plaster, exposed brick and terracotta tones, the woven installation gives the space a more experimental, almost inhabitable-sculpture quality.

Photography by Tijs Vervecken.

The ROKU suite’s lounge area pairs olive-toned leather seating with grey textured plaster walls, terracotta flooring and a pale woven rug. Large windows with timber blinds soften the industrial envelope, while sculptural tables, a generous planter and suspended lights create a grounded, atmospheric composition.

Photography by Tijs Vervecken.

Seen across a verdant garden, Jonojé’s red-tiled roof and brick volumes emerge through layers of trees, shrubs and flowering plants. The composition highlights the project’s secluded atmosphere, where the former brush factory feels absorbed into a carefully cultivated landscape rather than simply surrounded by greenery.

Photography by Tijs Vervecken.

That vocabulary of material honesty, experimentation and craftsmanship announces itself before a guest has even crossed the threshold. The custom ceramic tile façade is conceived as a tactile counterpoint to Bruges' familiar brick and pitched-roof vernacular. Inspired by sun-dried soil, the façade was first mapped out in clay on a horizontal surface, then divided into abstract, puzzle-like fragments. Each piece was hand-painted in a deep teal hue, fired, and installed one by one, lending the building a handwrought surface that feels both geological and crafted.

Studio LOHO’s custom ceramic tile façade introduces a deep teal, hand-finished surface into Jonojé’s historic brick envelope. Framed by terracotta roof tiles, red brick and garden planting, the intervention reads as both crafted object and architectural insertion, subtly reworking Bruges’ familiar material language.

Photography by Tijs Vervecken.

A pale Jonojé suite is organised as a long, calm volume, with softly plastered walls, muted green flooring and custom timber furniture. The round dining table, low stools, discreet kitchenette and sculptural shower cubicle demonstrate Studio LOHO’s ability to make practical elements feel quietly architectural.

Photography by Tijs Vervecken.

  • A pale Jonojé suite combines high ceilings, exposed timber beams and softly plastered walls with a freestanding pod-like shower cubicle in muted green. Custom stools, a round dining table, built-in seating and a discreet kitchenette extend Studio LOHO’s sculptural yet practical design language throughout the room.

    Photography by Tijs Vervecken.

  • A vanity niche combines rounded plaster walls with a slim timber counter, green ceramic basin, wavy-edged mirror and small wooden stool. Warm light and softly speckled surfaces lend the compact space a crafted intimacy, where every fixture reads as part of Studio LOHO’s object-led interior language.

    Photography by Tijs Vervecken.

  • A lighter-toned Jonojé suite pairs cream plaster walls with muted green flooring, warm leather seating and custom timber furniture. Sunlight casts soft shadows across the textured surface, while pendant lamps, a kitchenette and low tables create a calm composition of domestic function and crafted restraint.

    Photography by Tijs Vervecken.

This Jonojé suite brings together a clay washbasin, warm plaster walls, dark cast flooring and a sparse arrangement of custom furniture. The composition moves from bathroom to lounge, with a leather chair, round table and sculptural bathtub suggesting a fluid, open-plan interpretation of domestic rituals.

Photography by Tijs Vervecken.

  • The suite’s tall volume is shaped by softly textured plaster walls, exposed timber beams and slender pendant lights suspended in the semi-darkness. Low furniture and a terracotta-toned bathtub sit within the shadowed space, highlighting Studio LOHO’s preference for atmosphere, material depth and quiet sculptural presence.

    Photography by Tijs Vervecken.

  • A shadowed lounge corner in Jonojé pairs tobacco-toned plaster walls with low leather seating, a textured rug and a sculptural table. A pendant light and the reflected outline of a window animate the pared-back composition, giving the suite a quiet, contemplative atmosphere.

    Photography by Tijs Vervecken.

  • A bed is tucked into a dark, mud-hued alcove, framed by tall curtains, textured plaster walls and a narrow shaft of natural light. The low platform, muted bedding and suspended pendant lamps create a quiet, almost meditative sleeping area within Studio LOHO’s tactile interior language.

    Photography by Tijs Vervecken.

  • Studio LOHO’s sculptural bathroom language comes to the fore through a terracotta clay bathtub and a dark, pod-like ceramic shower cubicle. Set against warm plaster walls and soft window shadows, the composition turns everyday bathing rituals into an expressive study of clay, texture and form.

    Photography by Tijs Vervecken.

A mud-toned Jonojé suite unfolds through curved, organically plastered walls, cast floors and sparse custom furniture. Warm light draws the eye towards a sculptural shower cubicle and clay bathtub, while low tables, a red wooden stool and pendant lamps reinforce Studio LOHO’s restrained, object-led approach.

Photography by Tijs Vervecken.

Inside, the six suites, each around 75 square metres, are defined by a soothing, cocooning atmosphere underpinned by a tactile palette of clay and plaster. Organically plastered walls, showcasing a technique developed by the studio, imbue the spaces with a raw, sculptural sensibility, as do the studio's signature clay bathtubs, washbasins and free-standing pod-like shower cubicles. Cast floors incorporating graphic motifs made from clay residues, built-in beds, and a sparse selection of minimalist furniture, also by the studio, further deepen the sense of monastic immersion, while ceramic switches developed with Maison Kallis attest to the holistic reach of an approach in which no detail is too small to design.

While they share the same soothing sensibility, each suite has its own identity, shaped through muted tones ranging from beige and grey to green and terracotta. The exception, and the most adventurous room in the building, is the ROKU suite. Here, a sinuous bamboo-slat structure winds through the space like a woven organism, its warm, fibrous texture set against slate-grey walls, exposed brick and terracotta-toned floors, its bolder register an exception that still speaks the same material language.

The ROKU suite unfolds as a richly tactile interior, where grey plaster walls, terracotta flooring and exposed brick are animated by a large bamboo-slat structure overhead. Custom stools, a black dining table and a clay shower cubicle in the background reinforce Studio LOHO’s sculptural, craft-led language.

Photography by Tijs Vervecken.

A sweeping bamboo-slat structure descends through the ROKU suite like an inhabitable sculpture, wrapping around a terracotta built-in seat. Set against grey plaster, exposed brick and clay-coloured flooring, the intervention brings a more experimental, almost organic energy to Studio LOHO’s material vocabulary.

Photography by Tijs Vervecken.

In the ROKU suite, a sculptural terracotta-toned seat sits beneath a sweeping bamboo structure, with grey plaster walls and exposed brick framing the view beyond. The composition captures Studio LOHO’s more expressive side, balancing raw materiality, handcrafted detail and a vivid sense of spatial movement.

Photography by Tijs Vervecken.

The ROKU suite’s bolder language comes into focus through grey plaster walls, exposed brick, terracotta flooring and a sinuous bamboo-slat structure overhead. Custom stools, a black dining table and a built-in sculptural seat create a richly textured interior where craft and spatial drama are closely intertwined.

Photography by Tijs Vervecken.

  • An intimate bathroom composition brings together exposed brick, dark textured plaster and a sculptural black clay washbasin set on a terracotta-toned counter. The irregular wall opening and layered materials give the space an almost archaeological quality, softened by glimpses of custom seating beyond.

    Photography by Tijs Vervecken.

  • A rough brick opening frames the ROKU suite’s terracotta clay shower cubicle, set against dark grey plaster and a black built-in platform. The blurred foreground of tableware and a striped chair adds depth, emphasising the suite’s layered sequence of raw structure, crafted objects and controlled light.

    Photography by Tijs Vervecken.

  • A corner of the ROKU suite combines a terracotta clay shower cubicle, textured grey plaster and a black built-in platform bed. Sunlight cuts across the floor and wall, drawing attention to the room’s raw surfaces, sculptural volumes and carefully controlled palette of slate, clay and shadow.

    Photography by Tijs Vervecken.

  • A seating area in the ROKU suite pairs olive-toned upholstered furniture with rough grey plaster walls, terracotta flooring and exposed brick. Seen through layered openings, the composition highlights Studio LOHO’s tactile approach, where industrial traces, crafted surfaces and low-slung furniture create a grounded, immersive atmosphere.

    Photography by Tijs Vervecken.

  • A vanity area in the ROKU suite combines raw brick, dark textured plaster and a craggy blue ceramic washbasin set on a terracotta-toned slab. The irregular mirror, exposed structural traces and rough wall opening give the composition a layered, almost archaeological quality.

    Photography by Tijs Vervecken.

In the ROKU suite, a rough brick opening frames a dark sleeping alcove, while grey plaster walls, terracotta flooring and the bamboo-slat structure overhead create a layered spatial sequence. The image captures the suite’s more dramatic character, where industrial remnants and crafted interventions meet.

Photography by Tijs Vervecken.

A bed sits within a tall, shadowed volume framed by pale plaster walls, full-height curtains and slender pendant lights. The restrained palette, low platform bed and filtered daylight give the sleeping area a monastic stillness, while soft textiles temper Studio LOHO’s sculptural architectural language.

Photography by Tijs Vervecken.

A freestanding ceramic bathtub and pod-like shower cubicle anchor the bathroom area as sculptural objects rather than conventional fittings. Their mottled grey surfaces echo the suite’s muted plaster walls and cast floor, creating a restrained composition where bathing becomes part of Studio LOHO’s material vocabulary.

Photography by Tijs Vervecken.

Seen through softly curved plaster openings, the ceramic bathtub and pod-like shower cubicle form a quiet sculptural pairing within the suite. Their hand-finished grey surfaces, brass fittings and suspended pendant lights reinforce Studio LOHO’s interest in turning functional elements into tactile, atmospheric design pieces.

Photography by Tijs Vervecken.

Seen through layered openings, the suite reveals high plastered walls, exposed timber beams and a tall arched window above a softly furnished lounge. The blurred edge of a ceramic shower cubicle in the foreground reinforces Studio LOHO’s sculptural approach to zoning and spatial depth.

Photography by Tijs Vervecken.

A tall arched window and full-height curtains frame the suite’s lounge area, where low upholstered seating, a textured rug and custom tables sit beneath suspended pendant lights. The muted palette and generous verticality give the room a serene, almost chapel-like sense of proportion.

Photography by Tijs Vervecken.

This open-plan suite frames a washbasin and  lounge as one continuous interior landscape. Cream plaster walls, brass fittings, rounded partitions and custom furniture create a soft architectural rhythm, while sculptural objects and tall curtains add texture without disturbing the room’s quiet balance.

Photography by Tijs Vervecken.

A close-up of Jonojé’s cast floor reveals graphic motifs made from clay residues, set beside a curved organically plastered wall and slender metal skirting. The image captures Studio LOHO’s material experimentation at an intimate scale, where surface, texture and craft become integral architectural details.

Photography by Tijs Vervecken.

A long corridor at Jonojé is softened by gently curving plaster walls and a cast floor incorporating graphic motifs made from clay residues. The repeating pattern, warm earthy tones and controlled perspective transform a transitional space into a quiet study of rhythm, craft and material continuity.

Photography by Tijs Vervecken.

A compact kitchenette is treated with the same material care as Jonojé’s larger spatial gestures, pairing cream-toned cabinetry with a muted worktop and brass tap. The subtly patterned backsplash, soft plaster walls and handmade ceramic objects turn a functional corner into a quietly crafted composition.

Photography by Tijs Vervecken.

A compact kitchenette is recessed into a tall plaster volume, its coloured cabinet fronts and patterned backsplash introducing a graphic note to the otherwise restrained suite. Warm daylight, rounded wall edges and slender pendant lights underline Studio LOHO’s ability to turn functional elements into carefully composed design moments.

Photography by Tijs Vervecken.

A low built-in bed sits beneath tall windows dressed with timber blinds and full-height curtains, its muted green bedding and pale pink cushions softening the suite’s cream-toned plaster shell. The composition emphasises Studio LOHO’s quiet approach to comfort, where furniture, architecture and atmosphere merge.

Photography by Tijs Vervecken.

A pale Jonojé suite is arranged as a soft sequence of thresholds, with a sculptural shower cubicle, kitchenette and built-in bed set within rounded plaster volumes. Timber blinds, muted green bedding and warm daylight give the minimalist space a calm, tactile atmosphere rooted in Studio LOHO’s material restraint.

Photography by Tijs Vervecken.

Beyond the interiors lies the garden: wild by design and planted with native species and seasonal blooms, it softens the scale of the former factory while creating a habitat for bees and other pollinators, adding a layer of ecological attentiveness to a project already rooted in longevity, reuse and care. That same attentiveness to provenance extends to the vegetarian breakfast: served in-room each morning, it consists of homemade sourdough and whipped butter, alongside cheese, jam and spreads from local artisans.

More than a hospitality project, Jonojé is a lived-in manifesto for a studio whose work finds its strength in the meeting of material intelligence, sculptural instinct and daily life. "We believe in a renewed vision of interior design," explain Loontiens and Hoeven. "The rooms of a home are no longer purely functional; they become canvases for expression, places of beauty and comfort, where form and function meet in harmony."

  • A pale Jonojé suite combines softly textured plaster walls, muted green flooring and slender pendant lights with a custom timber table and stools. The green ceramic pod-like shower cubicle stands like a sculptural object at the end of the room, balancing domestic function with Studio LOHO’s crafted restraint.

    Photography by Tijs Vervecken.

  • Dappled sunlight filters through Jonojé’s garden, illuminating a winding lawn path bordered by grasses, seed heads and seasonal blooms. The planting feels natural rather than ornamental, extending Studio LOHO’s tactile, slow-paced sensibility outdoors through texture, shadow and a deliberately softened sense of enclosure.

    Photography by Tijs Vervecken.

A generous lawn path leads through Jonojé’s wild yet composed garden, framed by dense planting and mature trees. Beyond the greenery, the brick façades of Bruges appear in the background, underscoring the project’s balance between urban context, historic fabric and a quietly immersive garden setting.

Photography by Tijs Vervecken.

Jonojé’s brick exterior is partly concealed by a lush, naturalistic garden, where grasses, flowering perennials and leafy trees soften the former industrial building. The terracotta roof tiles, arched brick detailing and black-framed windows establish a quiet dialogue between Bruges’ vernacular architecture and Studio LOHO’s biophilic approach.

Photography by Tijs Vervecken.

A calm seating area is arranged around caramel leather modules, a low circular table and a potted palm set against subtly green-tinted plaster walls. The palette feels earthy and composed, with soft upholstery, woven texture and filtered light reinforcing Jonojé’s warm, monastic mood.

Photography by Tijs Vervecken.