'A Word About Fashion' by Catherine Ann Haynes, photo by Richard Bowyer

'A Word About Fashion' by Catherine Ann Haynes, photo by Richard Bowyer

JJAM Curators Collective challenged London based designers to reinvent the classic yellow duster in a way that we never imagined before. The project aims to use the most banal everyday object - the duster - to promote the creativity of London’s contemporary design scene.

Postcard & Book of Everyday Delights, photo by Richard Bowyer

Postcard & Book of Everyday Delights, photo by Richard Bowyer

'Dust or Die' by Sasquatch & La Mesmer, photo by Richard Bowyer

'Dust or Die' by Sasquatch & La Mesmer, photo by Richard Bowyer

See the results at the Everyday Delights show at Tent London, stand G01, from 23-26 September 2010 at the Truman Brewery in Brick Lane, with work by: Shell Thomas, Vakahn Matossian, Fotis Evans, Catherine Ann Haynes, Cure Studio, Elena Corchero, Tamilia Yazayeri, Azumi & David, Luxumi Sridharan, David Amar, Rachel Witham & Chris Wilkins, Christianna Ibikunle, Katrin Baumgarten, Moe Asari, Rus In Urbe, Charis Tsang, Ewald Damen, Georgina Jefferies, Sasquatch & La Mesmer, Martha Freud, Vasso Asfi & James Rokos, Jan Douglas & Liani van der Westhuizen, Jeongwon Ji, Gillian Swan, Karen Murray, Julia Georgallis, Victor Margevich, Marit Münzberg, make:good, Gilles & Cecilie Studio, Jon Harrison, Marc Von S,Hollie Paxton, Harry Trimble, Dora & Fullard, Asuza Murakami, Jane Chi Hae Kim, Emily Hart, Rob Francis, Melanie Bartheidel, Florian Kremb, Richard Shed & Demelza Hill.

'Sunday Best' by Demelza Hill, photograph by Demelza Hill

'Sunday Best' by Demelza Hill, photograph by Demelza Hill

The Everyday Delights Postcard Book including all designs will be for sale at Tent London and on the JJAM website

JJAM Curators Collective was created by Julia Jarvis and An Michiels, who met on the MA Curating Contemporary Design at Kingston University in partnership with the Design Museum. JJAM aims to develop, commission and manage creative projects with a focus on emerging contemporary designers.

'Yellow Lotus Dress' by Luxumi Sridharan, photo by Richard Bowyer

'Yellow Lotus Dress' by Luxumi Sridharan, photo by Richard Bowyer

'Bring Me Sunshine' by Christianna Ibikunle, photo by Richard Bowyer

'Bring Me Sunshine' by Christianna Ibikunle, photo by Richard Bowyer

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Reinvention of the classic yellow duster

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