"Made in Italy," is a label that deserves to be noticed as it consistently stands for impeccable craftsmanship, extreme inventiveness, and subtle yet noticeable sophistication. All three of these titles can easily be bestowed both upon Santoni shoes, the purveyor of fine, hand-made Italian artisanship and the compelling work of storytelling photographer, Simone Bramante, aka @brahmino. No surprise then that the two have joined collaborative forces for Tales of Colours, the new campaign highlighting the mastery, art, and narrative represented within the stitches and fine leather of each handmade Santoni shoe.
Intense, saturated colors are a trademark of any Simone Bramante photo and it is his ability to utilize colours to pull viewers into his images that makes his work so gripping, and he has accomplished this exact feat with the Tales of Colours campaign images staring Santoni's iconic, double buckle man's shoe. Depicting it as a blank canvas ready for its Technicolor close-up, the shoe comes alive as it is placed alongside the sumptuous leathers of its origins. Among the intense reds, saturated yellows and earthy green leathers available, Bramante and Santoni chose to pay special attention to the cool attitude and pure disposition of blue, in its many available shades and tones, as it takes center stage in the form of leather pieces, shoe polish and final products.
Tales Of Colours, Short Video for Santoni by Brahmino, April 2016.
The journey that each Santoni shoe takes - from first pattern piece, to final polished product - is exquisitely told through Bramante's colour saturated imagery and truly brings to life the dedication and authenticity that goes into crafting each pair. Meanwhile, the hammers, pincers and compasses depicted in some photos are juxtaposed with the paintbrushes depicted in others. These add a simple and yet poignant touch: for while Santoni crafts their shoes with an artisan’s tools, Bramante creates his images with an artist's.
The collective photos that Bramante realized for Santoni's, Tales of Colours campaign, come together with the ease and pure rhythm of a Jazz band -- all clean lines, poignant details and exuberant notes, bringing to mind that anyone lucky enough to wear Santoni's beautiful shoes on their feet can be assured of a lightness and a spring in their step as they have the innate ability to jazz up any outfit and occasion.